Senior Content Manager
ABOUT THE TEAM:
The Marketing team at Tide works across multiple markets to drive member acquisition and growth. The team collaborates closely with Product, Engineering, SEO, Design, Legal and other business functions to deliver and optimise digital experiences across Tide's marketing websites.
ABOUT THE ROLE:
We are looking for a Senior Content Manager with expertise in Contentful CMS (or similar platforms like Drupal/WordPress) to manage website content operations across multiple geographies.
This is a hands-on role spanning CMS management, end-to-end website publishing, and continuous process improvement. You will work closely with Marketing, SEO, Legal, Product, Design and Engineering teams to deliver web experiences, drive CMS enhancements, support website migrations and localisation, and manage marketing technology integrations.
WHAT WE ARE LOOKING FOR:
We’re hiring a Senior Website Content Manager to own how Tide’s website content is built, published and improved across markets. You’ll combine hands-on Contentful expertise with strong project management and stakeholder skills, running day-to-day publishing while making the CMS and workflows better over time.
Responsibilities
Own Tide’s Contentful CMS and the end-to-end publishing process across markets: intake, scoping, prioritisation, build, QA and go-live.
Build and maintain pages using existing content models, components and templates, translating Figma designs and business requirements into live pages.
Manage content structures, assets, references, environments and localisation workflows.
Run the request pipeline in Jira, balancing campaigns, product launches, SEO work, regulatory updates and BAU, and communicating timelines and dependencies clearly.
Act as the main CMS contact for Marketing, SEO, Product, Engineering, Design and Legal, and work with Product and Engineering on new capabilities, bugs and enhancements.
Manage localisation across the UK, India, Germany and France with internal teams and external partners, and support migrations, restructures and new market launches.
Implement on-page SEO (metadata, headings, internal links, redirects) and support martech integrations such as forms, geo-targeting, personalisation and A/B testing, troubleshooting with Engineering and Analytics.
Maintain quality and governance through regular audits, publishing checklists, QA standards and brand and accessibility compliance.
Improve the CMS: identify gaps in content models, components and workflows, build self-service capability, and shape the enhancement roadmap.
Create and maintain documentation, SOPs and training so stakeholders can work independently.
Mentor junior team members and manage agency or freelance support.
Requirements
5+ years managing web content or CMS platforms in a fast-paced, multi-market environment.
Hands-on enterprise CMS experience, ideally Contentful (content modelling, components, references, environments, localisation). WordPress or Drupal experience is also relevant.
Proven end-to-end publishing ownership, with strong prioritisation across competing deadlines.
Experience working with Marketing, SEO, Legal, Product, Design and Engineering, and turning business needs into clear technical tasks.
Working knowledge of page structure, responsive layouts and basic HTML/CSS, plus SEO, accessibility and QA best practice.
Understanding of martech tools (forms, tracking, geo-targeting, personalisation, A/B testing).
Experience with Jira and Confluence.
Excellent communication, attention to detail and ability to adapt to changing priorities.
Nice to have
Website migrations or multi-market launches
GA4, Hotjar or similar analytics tools
SSR, CDN and deployment concepts
Copywriting or editing experience
Experience in a regulated industry such as fintech
WHAT YOU’LL GET IN RETURN: (Action - amend Bullets per location)
Competitive salary
Self & Family Health Insurance
Term & Life Insurance
OPD Benefits
Mental wellbeing through Plumm
Learning & Development Budget
15 days of Privilege leaves
12 days of Casual leaves
12 days of Sick leaves
3 paid days off for volunteering or L&D activities
TIDEAN WAYS OF WORKING
At Tide, we champion a flexible workplace model that supports both in-person and remote work to cater to the specific needs of our different teams.
While remote work is supported, we believe in the power of face-to-face interactions to foster team spirit and collaboration. Our offices are designed as hubs for innovation and team-building, where we encourage regular in-person gatherings to foster a strong sense of community.