Senior Brand Copywriter
Who you are
As our Senior Brand Copywriter, you will act as a creative and brand stakeholder across the organization and use language to communicate our brand story and drive new business. You’ll work closely with our Marketing, People Ops, and Legal teams to gather relevant information, and business requirements, collaborate and strengthen our brand voice, and bring creative solutions to market across paid, owned, and internal channels through content (blogs, emails, social media posts, video. etc.) and ads (social media ads, SEM, audio, video, etc).
What you'll do
Creating compelling, strategic copy, with the goal of reaching and engaging homeowners, creating awareness, educating stakeholders, and generating leads
The development of a broad range of materials driven by your superior writing ability across multiple platforms, use cases and personas
Understanding and adhering to established brand guidelines and copy style guidelines; helping build and shape future iterations
Collaborating with other creative team members to concept ideas and deliver solutions that work holistically to tell a story
Creatively bringing to life various initiatives, while ensuring that all materials we produce are consistent with our brand
Exploring several viable options and walking creative leaders and stakeholders through thinking to support creative decision-making
Owning the copy (and flexing as needed) throughout the entire creative process, through design to final product
Collaboration and information gathering across a broad range of stakeholders including marketing, design, product, legal, and underwriting
Researching and becoming an expert in the consumer finance industry, specifically within the home equity lending and investment space
Working cross-functionally to plan, execute and track brand marketing initiatives and campaigns
Working in alignment with creative direction provided by the Associate Creative Director, Creative Director, or Head of Brand Marketing
What you bring
7-10 years experience, specifically with B2C copywriting environments, either agency or in-house
Experience collaborating closely with art direction/design counterparts
Experience writing copy across web, ads, product, email, video and more
Experience utilizing AI across the creative process and applying human judgment to AI-generated outputs
Ability to use language effectively to drive business results
Strong presentation skills
Strong understanding of how to work from a strategic brief
Autonomous, ability to produce results with limited oversight
Willingness to internalize and incorporate feedback from creative leadership and the broader marketing team
Technical background not required, but ability to write technically
A strong portfolio to support your work - required to be considered for this position
Bonus Points: Experience working for a startup and/or consumer finance company
The salary range for this role is $110,000 - $120,000, depending on your experience, skills, location, and other factors. You’ll also receive meaningful equity, so you can share in our growth and success. We offer generous medical, dental, and vision coverage, a work-from-home stipend, parental leave, and plenty of paid time off to recharge.