Senior Analyst
Role Overview
Real Chemistry is looking for an experienced Senior Analyst (Omnichannel Analytics) to help us build and scale our business intelligence practice for our media and omnichannel clients through advanced analytics, insights, and attribution modeling. We are looking for someone with hands-on-keyboard experience crafting analyses that answer clients’ key business questions about media performance. Reporting to the Director, Beyond Insights, this position will be client facing, with the opportunity to speak to ongoing deliverables and work with cross-functional media, strategy, and technology teams. You will get to use a new set of data partners to seamlessly integrate media and channel data flowing from partners into Tableau dashboards and ultimately client-facing performance reports.
This is a hybrid role, based in any of our US offices—New York City, Boston, Chicago, San Francisco, Indianapolis, or Lambertville (NJ)—or remotely within the US, depending on team and business needs.
Primary Responsibilities
Build, manage, and deliver time-based performance reporting for media and omnichannel campaigns (weekly, monthly, quarterly, and annual reporting)
Integrate media, channel, and partner data sources into Tableau dashboards and client-facing performance reports
Conduct data exploration, cleaning, analysis, visualization, and mining across structured media and marketing data sources
Develop quantitative analyses, predictive models, and attribution approaches that explain how media programs are performing and where to optimize
Craft analyses and insights that answer clients’ key business questions, and present findings directly to client and internal stakeholders
Partner with media, strategy, data engineering, and marketing technology teams on measurement methodology and campaign execution
Qualifications
Bachelor’s or advanced degree in Data Science, Statistics, Computer Science, Business, Finance, Economics, Marketing, or a related field
5+ years of experience in business intelligence/advanced analytics/data analytics working closely with data
Pharmaceutical media and marketing experience, with hands-on exposure to HCP and/or consumer omnichannel campaigns
Experience with statistical and general-purpose programming languages for data analysis, including the development of algorithms leveraging SQL, R or Python
Experience working with relational databases and with Snowflake or Databricks
Experience with visualization tools/packages such as Tableau or PowerBI, and with creating dashboards
Experience with reporting in media tools like Google Campaign Manager, Doubleclick Campaign Manager and Adobe Experience Manager
Experience building reports in Google Slides or Microsoft PowerPoint for presentations to senior clients externally or to senior internal stakeholders
Formal training/education in quantitative/data analysis, and an understanding of causal inference
Understanding of visual information design principles
Knowledge of agile principles/project management and experience with agile tools and methodologies
The Ideal Candidate
Creative. You are energized by turning messy, multi-source media data into clear answers to real business questions. You love asking questions and pushing hard to find answers
Customer first. You enjoy client-facing work and can explain your analysis and its implications to a non-technical audience
A collaborator. You thrive in cross-functional teams and are comfortable working across Media, Analytics, Strategy, and Technology partners
A culture carrier. You embody Real Chemistry’s values of Best Together, Impact Obsessed, Excellence Expected, Evolve Always, and Accountability with an “I.”
Pay Range: $70,000-$95,000
This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on job-related, non-discriminatory factors including but not limited to work experience, skills, certifications, and geographical location. The Company reserves the right to modify this pay range at any time.