Sales Development Representative

Roofr · Remote - Canada · Sales & BD

Posted 2026-11-10

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Roofr is looking for an experienced Inbound SDR with a background in driving sales and developing new business opportunities. You will lead all inbound sales inquiries and help define and improve sales processes to provide a white-glove experience for our Spanish and English-speaking customers.

What You'll Get to Do:

Learn about Roofr, our industry and competitors, and our value proposition

Execute on a high number of daily activities (Calls, emails, social selling, etc.)

Connect with and qualify inbound leads

Build and establish rapport with multiple levels of buyers

Understand the prospects needs and effectively communicate how Roofr will help

Partner with Account Executives and collaborate on how to hand off qualified sales opportunities

Document various details including use cases, purchase timeframes, and next steps

Meet monthly, quarterly and annual quotas

Manage customer expectations and contribute to a high level of customer satisfaction

Provide detailed and accurate pipeline forecasting and maintain data hygiene

As part of a startup team, help define and improve sales processes, strategies, tactics, and help our customers navigate our tools with ease

What You'll Bring to the Role:

2+ years of experience in a related role

Able to work a PST schedule (ideally located in Pacific, Mountain, Central time zones)

Self-starter, highly detail-oriented, quick learner, able to think on your feet

Strong interpersonal skills and a creative problem-solving approach

Ability to take feedback, make adjustments, and handle objections

Comfortable on the phone, strong email writing skills and happy to handle objections

Uncover potential opportunities by having conversations and setting meetings with prospective buyers

Familiarity with sales tools: Hubspot, Aircall, Intercom or equivalents

Roofing and/or construction experience is a plus

Who You Are:

Growth Mindset: Eager to develop foundational sales skills, build product and industry knowledge, and take advantage of opportunities to grow and upskill within the organization.

Coachability: Open to feedback, receptive to coaching, and motivated to continuously improve. Able to take direction, apply feedback, and turn it into meaningful changes in performance.

Strong Organizational Skills: Able to manage daily activities, prioritize tasks, and consistently follow through on commitments.

CRM Hygiene & Accountability: Maintains accurate, up-to-date CRM records, documents prospect interactions, tracks follow-ups, and ensures pipeline activity is recorded consistently.

Proactive & Self-Motivated: Takes ownership of their work, demonstrates initiative, and stays motivated to meet activity and performance goals.

Communication & Relationship Building: Confident communicating with prospects, building rapport, asking thoughtful questions, and creating positive first impressions.

Resilience & Adaptability: Comfortable working in a fast-paced environment, navigating rejection, learning from challenges, and adjusting their approach as needed.

Compensation Range: $60,000,00 - $65,000.00 + commission CAD

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