Sales Development Representative

About the team

The Go-To-Market Team is responsible for ensuring customers realize measurable value from the automation we deploy. From pre-deployment coordination through onboarding and long-term engagement, the team drives adoption, strengthens relationships, and ensures customers achieve meaningful operational outcomes.

Customer Success serves as the connective tissue between customers and internal teams, ensuring expectations are clear, communication is proactive, and execution is coordinated. The team also captures customer feedback and insights to continuously improve the product, delivery experience, and long-term customer outcomes.

About the role:

As a Sales Development Representative, you will serve as the front line of pipeline generation. You will identify, engage, and qualify manufacturing prospects, helping translate market interest into meaningful sales conversations.

This is a high-visibility, performance-driven role with clear impact on company growth. You will work closely with Sales and Marketing to drive top-of-funnel momentum while building the foundation for a long-term career in sales.

As Sales Development Representative, you will

Identify and prospect target manufacturing accounts across SMB, mid-market, and enterprise segments

Generate marketing qualified leads and schedule meetings for Account Executives

Follow up on inbound interest from form submissions, webinars, trade shows, and campaigns

Build outbound prospecting lists and execute multi-channel outreach via phone, email, and social platforms

Monitor website engagement and identify high-intent prospects for proactive outreach

Create and test outreach sequences to improve response and conversion rates

Leverage tools including HubSpot, Salesforce, LinkedIn, and ZoomInfo to manage outreach and pipeline

Collaborate closely with Sales and Marketing to align messaging and improve campaign effectiveness

Maintain disciplined activity tracking and CRM hygiene

What makes you a great fit:

1–2 years of success in a structured outbound sales or business development environment

Demonstrated ability to meet or exceed activity and pipeline KPIs

Comfort communicating with Director, VP, and C-level stakeholders via phone and email

Process-oriented mindset with strong attention to detail

Ability to operate effectively in a fast-paced, high-growth environment

Strong internal motivation and desire to build a long-term sales career

Collaborative team player with a competitive drive

Excellent English language skills (verbal, written)

Bonus points if you have:

Experience selling into industrial automation, manufacturing, or other B2B industrial environments

Our Total Rewards

At Formic, we believe people do their best work when they feel supported both professionally and personally. For international consultants, we offer a focused set of benefits and engagement perks designed to support flexibility, ownership, and impact, including:

Equity in Formic: Participate in our stock option program and share in the success of a fast-growing start-up backed by leading global investors

Home Office Stipend: A one-time allowance for fully remote and hybrid employees to support an at-home or on-the-road work setup

Monthly Cell Phone Reimbursement: Monthly stipend toward personal phone and internet expenses

Flexible Time Off: Take the time you need, when you need it, supported by our flexible PTO policy

Compensation Philosophy

Formic’s pay and equity packages are thoughtfully benchmarked against peer companies at a similar growth stage. Equity represents a meaningful part of our mutual investment: when Formic succeeds, so do you.

Compensation for this remote consultant role will be determined based on the scope of work, geographic location, local market considerations, individual experience and qualifications, and a candidate’s preferred balance of cash and equity. Compensation is benchmarked to the local geography and paid in local currency. Formic’s target compensation range is below, and the final compensation offer will be outlined in a consulting agreement.

Our goal is to attract and reward top talent who will have significant impact, and we are open to thoughtful discussions to align on the right structure.

Compensation Range for Sales Development Representative:

Base salary: $1,500 - $1,750 / month

Target commission: $1,750 / month

On-Target Earnings (base salary + target commission): $3,250 - $3,500 / month