Product Marketing Manager

ABOUT THE ROLE

Sierra is going deep on industry-first go-to-market, and we're expanding our Solutions Product Marketing team to help drive it. This role sits alongside our core product marketing team but has a distinct focus: taking what we build and making it land with specific industries and personas. You'll own translating product capability into industry-relevant messaging, sales enablement, content, events, and demos — and you'll help build the operational backbone that lets this team scale across verticals. You'll be a direct partner in building this out, and in making it clear that no playbook exists yet — not just executing an existing one.

WHAT YOU'LL DO

- Industry & persona messaging. Translate product capabilities into messaging and positioning tailored to specific industries and buyer personas. Such as web copy, event sessions, sales narratives, and campaign messaging that speaks the language of the vertical and/or buyer.

- Sales enablement & content. Build and maintain the enablement playbooks and assets our GTM teams need to sell into industry — slide decks, one-pagers, landing pages, industry playbooks, and more.

- Launches products to industries. When a new product ships, own how it gets packaged and adapted for the industries and personas we serve, including the story, any assets, and sales enablement — all alongside and in partnership with our core PMM team.

- Operational backbone. You'll help stand up processes, templates, and systems that let us work consistently across multiple industries and personas without duplicating effort each time.

- Range across altitudes. You're able to flex across channels and activations as needed, while also going deep in one area — whether that's a specific industry vertical or persona, or our industry demo strategy, for example. You're comfortable operating at both the generalist and specialist altitudes.

WHAT YOU'LL BRING

- 5+ years of B2B product marketing experience. Exposure to vertical or persona-based marketing is a bonus, but not necessary.

- Strong operational instincts — you naturally think in process, systems, and repeatable frameworks, and you're comfortable building structure where none exists yet.

- Expertise in developing positioning and messaging, and translating it into sales-facing and customer-facing assets across different audiences and industries.

- You’re comfortable using tools like ChatGPT and Claude to work smarter and help automate where it makes sense to.

- Experience contributing to product launches, including translating core launch messaging into content for specific industries or personas, building out assets and whatever else is needed in support of the GTM motion.

- Experience in building presentations using Google Slides.

- Comfort operating in an early-stage, still-being-defined team, and enthusiasm for helping shape how the team works.

SAMPLE PROJECTS

- Take a newly launched product and build the industry go-to-market package for a specific vertical: messaging, sales assets, enablement, and demo.

- Build an enablement plan and content for sales across industries.