Product Marketing Manager, Platform
About the role
We're looking for a product marketer to join the Claude Platform Product Marketing team. You'll drive go-to-market for launches across the platform, from new API features and developer tools to the capabilities that ship with new models.
In this role, you'll partner with Product to bring new capabilities to market, write the positioning and messaging that explain what each one does and who it's for, and give Sales the narratives and materials they need to win technical deals. If you've run launches for developer platforms, API products, or technical infrastructure and want to launch new capabilities every week, this role is for you.
Responsibilities
Lead end-to-end go-to-market planning and execution for new platform products, features, and capabilities
Develop compelling product messaging, positioning, and value propositions aligned with technical audience needs
Drive product launches that generate market momentum, from flagship releases to incremental feature updates
Design and implement developer marketing campaigns to drive API adoption and platform usage
Support sales enablement initiatives that equip our teams to win: battlecards, pitch materials, customer stories, and objection handling
Partner with Product to shape roadmap priorities based on competitive intel, customer research, and field feedback
Work closely with Developer Relations, Comms, Creative, Marketing, and Sales to effectively bring new products to market
Minimum requirements
Have a proven track record of developing and executing go-to-market strategies for API products or developer tools, including successful product launches
Have a strong technical background with the ability to understand and communicate complex AI features to both technical and non-technical audiences
Excel at cross-functional collaboration, particularly in aligning Product, Sales, and Marketing strategies
Possess strong storytelling skills with a demonstrated ability to create diverse marketing content, including blogs, presentations, sales collateral, website copy, and customer case studies
Have exceptional writing skills with a demonstrated ability to adapt tone, style, and complexity for diverse audiences (executives, technical users, end customers) and formats (long-form content, product briefs, email campaigns, social media)
Preferred requirements
Have 10+ years of product marketing experience and at least 5 years focused on developer platforms, APIs, or technical products
Experience in highly competitive markets requiring sharp differentiation
A background in marketing AI/ML products or developer tools to enterprise buyers
Experience working closely with Sales teams on strategic, technical deals
Role-specific policy: For this role, we expect all staff to be able to work from our San Francisco or New York office at least 2 days a week. We encourage you to apply even if you might need some flexibility for an interim period of time for relocation.
The annual compensation range for this role is listed below.
For sales roles, the range provided is the role’s On Target Earnings ("OTE") range, meaning that the range includes both the sales commissions/sales bonuses target and annual base salary for the role.
Annual Salary:
$320,000—$320,000 USD