Product Marketing Manager - Onboarding

At Plaid, Product Marketing plays a pivotal role across the entire product lifecycle—from shaping product strategies and defining target audiences, to ensuring successful product launches and market adoption. We collaborate closely with Product and Marketing teams, driving go-to-market strategies from defining product-market fit to creating compelling messaging, influencing product direction and driving marketing adoption.

In this role, you will act as the quarterback for Plaid’s onboarding strategy, building a clear, compelling onboarding narrative and GTM strategy. You will partner closely with Product to shape product-market fit, influence roadmap decisions, and bring the voice of the customer into product strategy. You will partner across Sales, Enablement, Growth, and Marketing to translate the onboarding strategy into GTM programs that drive adoption and growth.

Responsibilities

- Lead onboarding positioning and messaging across products, ensuring a unified narrative.

- Identify and validate product-market fit through customer insight, data, and experimentation.

- Partner cross-functionally with Product and Marketing to launch and scale products.

- Influence roadmap decisions by advocating for customer needs and market signals.

Qualifications

- 5+ years in Product Marketing, preferably in fintech or b2b technology.

- Proven track record influencing Product and cross-functional stakeholders.

- Strong analytical rigor – comfort using funnel metrics to drive strategy.