Product Marketing Manager, Go-to-Market
The Challenge
OneTrust is looking for an experienced Product Marketing Manager to lead the planning, coordination, and execution of complex product and feature releases across the organization, in partnership with Product Operations. This role ensures launches are delivered on time, clearly communicated, and aligned to broader go-to-market (GTM) strategies. The Product Marketing Manager for Go-to-Market will drive operational excellence, resolve cross-functional dependencies, and bring structure and rigor to OneTrust’s fast-moving release environments.
Your Mission
Release Strategy & Execution
Own end-to-end marketing release management for multiple concurrent launches, from early planning through post-release evaluation
Develop and maintain integrated release plans, timelines, milestones, and readiness criteria
Act as the voice of the customer, ensuring field and customer facing deliverables are simple, value-centric and actionable
Ensure alignment between product development schedules and marketing GTM plans
Proactively identify risks, dependencies, and constraints; drive mitigation plans to keep releases on track
Cross-Functional Leadership
Serve as the primary point of contact for marketing release readiness, partnering closely with Product Management, Product Operations, Marketing, Enablement, Sales and Customer Success
Facilitate release reviews, launch readiness checkpoints, and go/no-go decisions
Drive clarity on roles, deliverables, and ownership across launch stakeholders
Operational Excellence
Define and evolve marketing release management processes, tools, and best practices to scale with the business
Create standardized launch frameworks, playbooks, and templates to improve speed and consistency
Ensure accuracy, completeness, and timely handoff of launch assets across channels
Communication & Stakeholder Management
Maintain executive-ready visibility into launch status, risks, and outcomes
Act as a calm, trusted operator during high-visibility or high-pressure launches
Measurement & Continuous Improvement
Partner with marketing and analytics teams to define launch success metrics
Conduct post-launch retrospectives to capture learnings and drive process improvements
Use data and insights to recommend changes to future release strategies
Required Qualifications
4-5+ years of experience in marketing operations, release management, program management, or go-to-market roles
Proven track record managing complex, cross-functional launches in a product-led or technology-driven organization
Strong project and program management skills with exceptional attention to detail
Ability to influence without authority and navigate ambiguity
Excellent written and verbal communication skills
Experience and comfort with business-related tools and platforms such as AirTable, SmartSheets, Asana, Planner, WorkBoard, Confluence, Jira
Preferred Qualifications
Experience supporting B2B, SaaS, or platform products
Familiarity with Agile or product development lifecycles
Experience building or scaling release management processes
Comfort working with executive stakeholders on high-impact initiatives
Flexible and resilient, comfortable with ambiguity, adaptable to a high-change environment and open to new concepts and/or processes.
For California, Colorado, Connecticut, Nevada, New York, Rhode Island, and Washington-based candidates: the annual base pay range for this role is listed below. Within this range, individual pay is determined by several factors, including location, job-related skills, work experience, and relevant education and/or training. This role may also be eligible for discretionary bonuses, equity, and/or commissions, as well as benefits.
Salary Range
$127,500—$191,250 USD