Product Marketing Lead, Enterprise

At Scale, we develop reliable AI systems for the world’s most important decisions. Scale’s product marketing team is responsible for developing and executing strategies that drive awareness and engagement for Scale’s offerings amongst our core audiences. We take a data-driven approach to understand our customers’ needs and challenges, ensuring that their voices are reflected in product development and messaging. We partner closely with product, engineering, research, sales, comms,  and the broader marketing team to create a cohesive customer experience across all our channels. We aim to provide valuable insights and resources that help our customers execute on their AI transformation journey.

This role will focus on developing and optimizing vertical-specific messaging and content for Scale’s applications business to ensure our messaging resonates with core buyers across verticals. The ideal candidate combines strategic thinking with hands-on execution.

You will:

Own go-to-market and marketing for financial services and lead the launch of new verticals for Scale’s applications business

Develop clear, compelling positioning and messaging for key personas in each vertical, including executive, technical, and business buyers

Partner with sales leaders to build and maintain sales plays, battlecards, and enablement that sellers use in active deals, and support live pursuits with tailored messaging and executive briefings

Create marketing assets, including decks, one-pagers, videos, blog posts, and web content, that communicate our value to vertical leaders and support our sales team’s pursuits

Design and run integrated campaigns and account-based programs in partnership with sales, field marketing, growth marketing, product, and comms, and contribute directly to pipeline targets

Work with field marketing and events teams to build vertical event strategies, content, and experiences that drive engagement with customers and target accounts

Build the repeatable playbook for taking a new vertical to market, and make the case for where Scale invests next

Measure what is working across verticals and accounts, and report on pipeline and program impact to sales and marketing leadership

Ideally you'd have:

6+ years of product marketing, industry marketing, or segment marketing experience in B2B enterprise environments, with experience in financial services or another regulated industry (financial services preferred)

A track record of building sales plays, deal support, and enablement alongside sales leaders, and of running ABM, field, or campaign programs tied to pipeline

Experience launching or scaling a new vertical or segment, or a clear record of taking a second market to launch faster than the first

An understanding of AI/ML technology and/or an intuition for how to build content for executive buyers, IT, and business users

The ability to prioritize across several priorities, say no, and influence across functions and levels, including executives, without direct authority

Excellent written and verbal communication, storytelling, and analytical skills, with strong attention to detail

Nice to haves:

Experience marketing AI, data, or developer platform products to enterprise buyers

Experience launching a new vertical at a platform company

Experience working with analyst relations teams

Experience with customer marketing, including case studies, testimonials, and customer event participation

Compensation packages at Scale for eligible roles include base salary, equity, and benefits. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position and may be inclusive of several career levels at Scale; it will be determined during the interview process based on work location and additional factors, including job-related skills, experience, qualifications, interview performance, and relevant education or training. Scale employees in eligible roles are also granted equity based compensation, subject to Board of Director approval. Your recruiter can share more about the specific salary range for your preferred location during the hiring process, and confirm whether the hired role will be eligible for equity grant. You'll also receive benefits including, but not limited to: comprehensive health, dental and vision coverage, retirement benefits, a learning and development stipend, and generous PTO. Additionally, this role may be eligible for additional benefits such as a commuter stipend.

Please reference the job posting's subtitle for where this position will be located. For pay transparency purposes, the base salary range for this full-time position in the locations of San Francisco, New York, Seattle is:

$190,000—$238,000 USD