Principal Product Marketing Manager - Segments

What's the opportunity?

Solutions PMM at Fin owns the narratives that shape how Fin wins in market: the stories the field uses in customer conversations, the narratives that power our campaigns, the sales plays that power pipeline, and the competitive strategy that helps us take and defend ground. This is a senior IC role. You drive impact through the quality of your thinking and your ability to move sales, enablement, and campaigns to execute with confidence.

This role focuses that mission on who we sell to and how we reach them: our priority industries, our key segments - starting with Enterprise - and the campaign messaging that carries it all to market. It's where audience insight becomes a bill of materials the field and demand gen can run with. As Fin scales beyond a one-size-fits-all story, this is how we get specific enough to win.

The Role

You'll own how Fin shows up for specific industries and segments - translating our audience cohorts into sharp, vertical- and segment-specific messaging, and building the core bill of materials that brings it to life: web pages, demos, sales decks, sales plays, and campaign messaging. You'll own the Enterprise segment story, including the 'trust' messaging that enterprise buyers need, and partner with sales to feed real enterprise requirements back into R&D. And you'll own campaign messaging and demand gen support - defining audience targeting and co-creating campaign journeys that convert.

What You'll Do

Define industry messaging from our audience cohorts, and build the core bill of materials for priority industries - web landing pages, demos, sales decks, sales plays, and campaign messaging

Own Enterprise segment product marketing - build the segment messaging and bill of materials (sales deck, web, plays), including the core 'trust' story enterprise buyers need

Partner with the sales team to understand enterprise customer requirements and feed them back into R&D

Support campaign messaging and demand gen support - define audience targeting, build the campaign messaging, and co-create campaign journeys with DG and integrated marketing, where you own the messaging and they own channel and execution

Create frameworks that give reps a sharper way into multi-stakeholder deals - flexing across industries, segments, and personas without losing the platform story

Test whether messaging is working - through field feedback, conversion signals, and rep confidence - and iterate quickly

What We're Looking For

This role is for someone who is a hybrid: part strategist, part storyteller, part technologist. You move between customer insight, product detail, competitive analysis, and creative expression without friction.

You've done this before

6+ years in product marketing, solutions marketing, or industry/segment marketing at a B2B SaaS company

You've built industry or vertical messaging and the assets to support it, and can speak to what landed in market and why

You've owned Enterprise or segment marketing — including the trust, security, and requirements story that enterprise buyers demand

You've partnered closely with demand gen and campaigns — owning the messaging while they own channel and execution — and shipped campaigns that converted

You've operated where product ships faster than messaging can keep up, and found a way to move at that pace without losing quality

You think and write with precision

Excellent written communication — you write crisp briefs, sharp narratives, and synthesis memos that drive alignment, and you can write for a VP of CX and a sales rep in the same week

Strong editorial judgment — you know the difference between a sharp positioning statement and marketing language that means nothing

You push back on vague claims and force specificity — in your own work and in others'

You're product-obsessed and technically engaged

You read the docs, use the product, and dig into the tech before you craft a single message

You understand the technical differentiation of AI across the stack — model, app, and infrastructure — and have a POV on where the AI customer service market is going, not just where it is

You use AI tools fluently in your own work and are always looking for new ways to move faster and think sharper

You operate at the intersection of strategy and execution

You don't hand off strategy and wait — you take it all the way to the asset, the campaign, the field

A systems thinker who builds messaging architectures and frameworks others can use, not just one-off assets

Comfortable turning audience research into a bill of materials the field and demand gen can run with immediately

You work well across functions, build trust quickly, and make the people around you more effective

Attributes We're Looking For

Ambitious and competitive — you set a high bar, think big, and want to win. You'll go the extra mile and you're motivated by building something that leads the market.

Confident and decisive — you back yourself, optimise for progress over consensus, and value momentum. You ask for forgiveness, not permission.

Curious and intellectually engaged — you're always learning, experimenting, and asking why. You keep up with AI's pace and use it to improve how you work.

Tasteful and creative — you understand what connects emotionally with people and draw on design, culture, and craft to create ideas that resonate.

Impatient and change-oriented — you hate slow and work to fix the root cause. You thrive in ambiguity and love building something new.

Unleash Your Potential