Partner Marketing Manager, Launches
About the role
This is a partner marketing role that demands product marketing craft. You'll be the single-threaded owner of how every Claude launch lands on partner marketing surfaces. We reach many of our most important customers through our partners. When we ship a new model or capability, it doesn't just launch on first-party surfaces; it launches across our growing partner ecosystem, each with their own product pages, blogs, seller enablement, and go-to-market motions. Our product release cadence has accelerated, and we're looking for someone to own that translation end-to-end.
Model and capabilities launches are the core of the job and the majority of the work. The rest is solution launches — the joint and co-built solutions that land on partner surfaces alongside our models. The two halves reinforce each other. Model launches create the moment; solution launches translate what’s possible for the sellers and customers on the other side.
You'll be the first dedicated owner of launch readiness across our partner surfaces, consolidating work currently spread across several people and creating a center of excellence for how we do this work. This role centralizes launch coordination for our partners — briefing partner teams under confidentiality, shaping how our positioning shows up on their surfaces, and orchestrating execution cross functionally. You'll be the person who knows exactly what's available on which surface, how we're messaging it, and how it all fits together. You will use this knowledge to ensure our launches are positioned for the highest impact and amplification across our partners.
The job is roughly half launch execution and half building. On the execution side, you'll run the launch playbook. On the building side, you'll define what we haven't had the bandwidth to create yet. You'll set the standard for how Anthropic shows up on partner surfaces and hold the rest of the company to it, without anyone involved reporting to you.
Anthropic reaches a substantial share of its customer base through partner surfaces, and the ecosystem is still growing. How Claude shows up on the platforms where enterprises actually buy AI is largely unwritten. This is the role that writes it.
Key responsibilities
Own partner launch readiness end-to-end, serving as the directly responsible individual for every model, feature, and solution launch across the partner ecosystem — from the first briefing through launch-day go-live and reach reporting
Define the operating model for partner launches: set the standard for what readiness means, decide what's durable enough to share and when, and own the trade-offs when timelines and partner needs conflict
Equip partner sellers and solution architects to position Claude for a customer workload without escalating to us — segment-specific enablement, technical content, and the materials their field actually reaches for
Translate Anthropic positioning for partner surfaces, taking source messaging from Product Marketing and creating partner-specific versions that account for what's available where, what each partner needs to hear, and how the narrative lands on their platform
Own the go-to-market motion for joint and co-built solutions on partner surfaces — position what a partner and Anthropic have built together, make the value legible to that partner's sellers and customers, and land it across the channels where their buyers look
Work with Partnerships, Product, and partner-side teams to shape solutions into launchable moments, and make the call on which are worth a launch at all
Run launch execution – Manage cross-functional review cycles, support partner launch preparedness, compile post-launch reporting
Build post-launch momentum through partner webinars, technical content pipelines, and campaigns that keep partners selling after launch-day
Represent the partner perspective internally — surface Anthropic-direct launches that will affect partner relationships, flag partner-experience issues in product decisions, and make sure partner considerations arrive early rather than as a fire drill
Turn informal knowledge into documented, repeatable process as our release cadence and partner portfolio grow, and build the function so it scales beyond any one person
Minimum qualifications
Have done partner marketing or product marketing work for or on cloud AI/ML platforms — positioning products on AWS, Google Cloud, Microsoft Azure, or directly comparable surfaces, whether from inside a cloud provider or as an independent software vendor launching on one
Understand how cloud partner organizations actually work — how their sellers are compensated, what makes a partner's field choose to lead with one vendor over another, and how co-sell and marketplace mechanics shape that choice
Have written and rewritten positioning yourself, not only coordinated it; can tell what makes messaging land with a technical audience, and can spot the claim that Legal will flag before Legal does
Have set direction on programs rather than only executing them — defining how the work gets done and bringing others along, not inheriting a playbook
Can drive cross-functional work without direct authority, pushing internal teams and external partner organizations toward deadlines while keeping the relationships intact, in fast-moving environments where dates move and information is incomplete
Handle confidential information rigorously, including tiered need-to-know structures and pre-announcement codenames
Are excited about Anthropic's mission to develop AI that is safe and beneficial
Preferred qualifications
A partner enablement background — you have designed and delivered enablement for a partner's sellers or solution architects, not only produced materials for them
Have worked directly at AWS, Google Cloud, or Microsoft, in partner marketing on AI/ML services
Have taken joint or co-built solutions to market with a partner — reference architectures, industry solutions, marketplace offerings, or similar
Can position both a product and a solution — the launch of a new capability and the story of what customers build with it — and know that the two are different jobs
Have built a launch function or launch process from scratch, not only run an existing one
Background in competitive intelligence or competitive messaging
Experience marketing to developers or other technical audiences
Familiarity with cloud marketplace listings and the enterprise procurement motion
Role-specific policy: For this role, we expect all staff to be able to work from our San Francisco or Seattle office at least 2 days a week. We encourage you to apply even if you might need some flexibility for an interim period of time for relocation.
Deadline to apply: None. Applications will be reviewed on a rolling basis.
The annual compensation range for this role is listed below.
For sales roles, the range provided is the role’s On Target Earnings ("OTE") range, meaning that the range includes both the sales commissions/sales bonuses target and annual base salary for the role.
Annual Salary:
$255,000—$320,000 USD