Paid Media Analyst
Commitment to Diversity
At Monks, we aim to create a space around diversity, equity & inclusion. A diverse environment with a focus on the well-being of all people supports a feeling of safety & inclusion through teams that represent the realities of the diverse countries we serve. It's part of our effort to influence the society around us.
Job Description
As a Paid Media Analyst, you will be the technical engine behind our digital campaign execution. You will support media strategy leads by translating client briefs into actionable digital plans, with a mandatory requirement for hands-on implementation within Google Ads and Meta Business Suite.
Success in this role requires a high level of technical organization and a passion for the "why" behind the numbers. You will ensure that every digital touchpoint—from naming conventions to budget pacing—is executed with precision. You will act as a collaborative bridge between strategy and production to ensure our digital presence is seamless and optimized.
Key Responsibilities
Campaign Implementation & Activation
Meta Ads Execution: Direct, hands-on setup of campaigns within Meta Ads Manager, including audience building (Lookalike/Custom), creative testing, and technical troubleshooting.
Google Ads Management: Implementation and daily management of Search, Display, and Video (YouTube) campaigns.
Taxonomy & Tracking: Responsible for checking naming conventions and UTM structures to ensure clean data across all platforms.
Digital Quality Control: Review all digital assets (specs, formats, copies) to ensure they meet the specific technical requirements of Google and Meta before launch.
Asset Management: Coordinate with production teams to ensure all creative materials are received and formatted correctly for digital delivery.
Planning & Tactical Support
Digital Strategy Support: Participate in developing digital tactical plans, using tools like Google Keyword Planner and Meta Audience Insights for simulations.
Performance Estimation: Assist in projecting digital KPIs (CTR, CPC, CPA) based on historical platform data and current market benchmarks.
Benchmarking: Assist in research and general benchmarking of digital trends to support new campaign ideas.
Reporting & Optimization
Data Extraction: Perform daily data extraction directly from Meta Business Suite and Google Ads.
Optimization: Monitor live campaigns and proactively recommend bidding adjustments, creative swaps, or audience pivots to improve results.
Insight Organization: Help "tell the story" of the data by organizing platform results into clear, actionable client-facing slides.
Qualifications
Experience: 1-2 years of experience in digital media.
Core Technical Requirement: Proven hands-on experience setting up and managing campaigns within Meta Ads Manager and Google Ads.
Detail-Oriented: High attention to detail regarding tracking codes, platform-specific specs, and budget pacing.
Proactive Mindset: Ability to identify potential campaign issues before they arise and suggest technical solutions.
Preferred (Nice to Have)
AdTech: Knowledge or exposure to Campaign Manager 360 and Display & Video 360.
Analytics: Familiarity with Google Analytics 4 (GA4).
Certifications: Google Ads (Search/Video) or Meta Blueprint certifications.
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