Brand Content Planning Manager (内容策划)

Key Responsibilities

- Official Account Content Planning: Own the weekly content calendar for the brand's official channels — identifying trending topics, planning hot-topic content angles, and briefing scripts/copy that align with brand voice and messaging framework.

- Brand Identity & Guidelines: Maintain consistent tone of voice, visual direction, and messaging across the official account, ensuring every piece of published content reinforces a cohesive brand identity.

- Offline Event Preparation: Lead planning and logistics for offline activations (e.g. Token2049 side-events, booth activations) — coordinating content needs, materials, and run-of-show ahead of time so on-the-ground execution runs smoothly.

- Cross-Team Integration: Work closely with product, engineering, and the on-camera creator to translate technical features into content plans, ensuring what gets filmed and posted stays aligned with strategy.

Requirements

- Full professional fluency in English and Mandarin, with strong Chinese copywriting/content planning skills.

- Experience in content strategy, editorial planning, or brand management (fintech, tech, or agency background a plus).

- Strong project management skills — able to plan weekly content cadences and coordinate offline event logistics simultaneously.

- Solid understanding of crypto, DeFi, self-custody wallets, and Web3 culture.

核心职责

- 官方账号内容策划： 负责品牌官方账号的每周内容排期，挖掘热点话题、策划内容角度并制定脚本/文案方向，确保内容风格与品牌调性一致。

- 品牌调性与规范维护： 维护官方账号统一的语调（Tone of voice）、视觉方向与核心信息框架，确保每一条发布内容都强化品牌的整体识别度。

- 线下活动筹备： 主导线下活动（如 Token2049 周边活动、展位落地）的前期筹备与统筹，包括内容物料、执行流程（Run-of-show）等准备工作，确保现场执行顺畅高效。

- 跨团队协作： 与产品、工程团队以及出镜创作者紧密协作，将技术特性转化为内容策划方案，确保拍摄与发布内容始终对齐整体战略。

任职要求

- 具备流利的中英双语能力，拥有扎实的中文文案与内容策划能力。

- 拥有内容战略、编辑策划或品牌管理相关经验（有金融科技、科技公司或代理商背景者优先）。

- 具备较强的项目管理能力，能同时兼顾每周内容排期与线下活动统筹工作。

- 深入理解加密货币、DeFi、自托管钱包及 Web3 社区文化。