Marketing Orchestration Manager

Role summary

We are looking for an individual-contributor Marketing Orchestration Manager to turn fragmented GTM signals, tools, and motions into a coordinated account engagement engine. This role sits in a hybrid cross-functional model and is responsible for aligning Marketing, SDRs, and Sales around the highest-value, in-market accounts and ensuring those accounts are engaged in a connected, measurable way across channels.

This person serves as the orchestration leader for signal-based GTM execution. They connect buying intent, account prioritization, channel activation, and execution visibility so teams can focus effort where it matters most, reduce wasted activity, and improve pipeline efficiency. This role partners closely with Marketing Operations, Demand Generation, SDR leadership, Sales, analytics, and RevOps to create a more unified and controllable account-based execution model.

Primary objectives

Unified Account Prioritization Across GTM: Create a single, signal-driven view of the highest-value, in-market accounts so Marketing, SDRs, and Sales are aligned on where to focus and why

Increased Pipeline Efficiency and Conversion: Improve pipeline performance by coordinating inbound and outbound activations around accounts with verified buying intent

Visibility and Control of GTM Execution: Provide leadership with a control-tower view of how priority accounts are being engaged across channels, teams, and tools

Maximized ROI on Data and MarTech Investments: Turn fragmented platforms and data sources into a unified orchestration engine that improves pipeline impact

Key responsibilities

Own the cross-functional model for identifying, tiering, and activating high-value, in-market accounts across Marketing, SDR, and Sales motions

Translate intent signals, fit data, engagement behavior, and account priorities into clear activation rules and GTM action paths

Build and maintain a unified view of target-account prioritization across signal sources and engagement systems

Orchestrate coordinated activation across owned, paid, email, SDR, web, campaign, and conversational channels so teams are acting on the same account intelligence

Partner with Demand Generation, Marketing Operations, SDR leadership, Revenue Operations, and Sales to align account selection, routing, sequencing, and engagement strategy

Define and improve the operating logic for when and how accounts move into prioritized plays, accelerated follow-up, or coordinated outbound and inbound motions

Create leadership visibility into account engagement coverage, channel overlap, execution gaps, and signal-to-activation performance

Develop dashboards, scorecards, or reporting frameworks that give stakeholders a control-tower view of GTM execution against priority accounts

Identify duplication, inefficiency, and channel conflict in account engagement motions and implement improvements that reduce wasted effort

Partner with system owners to connect data, workflows, and activation tools across platforms such as 6sense, TechTarget, HG Insights, Qualified, CRM, marketing automation, and related GTM systems

Improve the return on data and martech investments by increasing adoption, reducing fragmentation, and ensuring tools contribute to measurable pipeline outcomes

Establish governance, definitions, and shared ways of working for account prioritization, orchestration logic, and execution handoffs

Work with analytics partners to measure the impact of orchestration on conversion, pipeline progression, speed to follow-up, and account engagement quality

Required qualifications

5+ years of experience in marketing operations, demand generation, revenue marketing, campaign operations, ABM, lifecycle marketing, or a related GTM discipline

Experience using account signals, intent data, engagement data, and firmographic or technographic inputs to guide marketing or sales activation

Proven ability to drive alignment across Marketing, SDR, Sales, and Operations teams without direct authority

Strong understanding of B2B funnel mechanics, lead and account lifecycle concepts, and pipeline creation motions

Experience building or improving operational frameworks that connect insight, prioritization, and execution across teams

Familiarity with martech and data platforms used in signal-based GTM, such as intent providers, conversation platforms, CRM, marketing automation, and reporting tools

Strong analytical skills with the ability to interpret performance data and translate findings into action

Excellent communication and stakeholder management skills, including the ability to influence decisions across functions and levels

Strong organizational judgment, attention to detail, and ability to manage ambiguity in fast-moving environments

Preferred qualifications

Experience in B2B SaaS or enterprise technology marketing

Familiarity with account-based marketing, buying-group signals, and intent-driven GTM strategies

Experience partnering closely with Marketing Operations, Revenue Operations, SDR teams, or Sales leadership

Working knowledge of platforms such as 6sense, TechTarget, HG Insights, Qualified, Salesforce, and marketing automation tools

Experience building reporting frameworks or dashboards that improve GTM visibility and actionability

Success in this role

In the first 6 to 12 months, success would look like:

A shared, trusted framework exists for identifying and prioritizing high-value, in-market accounts across Marketing, SDRs, and Sales

Priority accounts are receiving more coordinated engagement across inbound, outbound, paid, owned, email, web, and campaign motions

Leaders have clearer visibility into which accounts are being engaged, where overlap or gaps exist, and how effectively teams are acting on signals

Fewer resources are wasted on low-priority or weak-intent accounts because activation is more tightly tied to verified buying signals

Data and martech investments are better connected, more consistently adopted, and more directly linked to pipeline impact

Stakeholders see measurable improvement in conversion efficiency, speed to action, and overall orchestration of GTM execution

Salary Range $100,000 - $120,000

In accordance with Colorado’s Equal Pay for Equal Work Act (SB 19-085) the approximate compensation range for this role in Colorado is listed above. Final compensation for this role will be determined by various factors, such as knowledge, skills, and abilities.