Marketing Manager - Market Data
Your Role:
As Marketing Manager for Market Data, you will be responsible for leading the strategy, planning and execution of marketing for Alpaca’s market data product, driving adoption and retention across our existing Trading API and Broker API customers, and over time, new market data-only customers.
After successful and rapid growth with our Trading API and Broker API, Alpaca is now building out our market data product. The team is rapidly growing, and we have a lot to launch and promote directly to our existing Trading API and Broker API customer base as well as new market data-only customers.
We’re looking for an experienced marketer who can take the lead on marketing strategy and planning, while also being hands-on with execution. You’ll work cross-functionally with our sales, customer service, events and PR teams, and act as the voice of the customer and the eyes on the competitive landscape for the market data team.
Things You Get To Do:
Own the marketing strategy and plan for Alpaca’s market data product, setting priorities, budgets and goals, and measuring impact
Design, build and execute HubSpot email campaigns to our existing Trading API and Broker API customers, coordinating closely with our sales and customer service teams
Create and manage sales and marketing collateral (e.g. product sheets, pitch decks, case studies and pricing overviews) that our sales teams can use
Build out and own our events strategy, working with our events team to execute
Work with our Head or PR to build out and execute a PR strategy
Research and monitor our competitors for product releases, pricing changes and competitive positioning, and share insights with the wider team
Design and run regular surveys and feedback programs with our existing Trading API and Broker API customers, and over time our market data-only customers
Plan, run and optimize Google Ads and LinkedIn campaigns
Report on campaign performance and turn customer and competitive insights into recommendations for our product and go-to-market strategy
Who You Are (Must-Haves):
5+ years of B2B marketing experience, ideally in fintech, financial services or SaaS, including owning marketing strategy and planning
Hands-on experience designing, building and executing email campaigns in HubSpot (or a similar marketing automation platform)
Experience running and optimizing paid campaigns on Google Ads and LinkedIn
Track record of creating sales collateral and working closely with sales and customer-facing teams
Excellent written and verbal communication skills
Experience building and managing events and PR strategies, working with internal teams or agency partners
Strong analytical skills, with a data-driven approach to measuring and improving campaign performance
Attention to detail
Who You Might Be (Nice-to-Haves):
Experience marketing market data, trading or API/developer products
Experience with competitive intelligence, customer research and survey tools
Experience or understanding of financial markets
Experience working in a fast-paced environment and proven ability to self-manage
Comfortable working remotely