Marketing Director, Europe

About the Role

The Marketing Director, Europe is a critical role responsible for building Billtrust's brand and demand generation engine across Europe from the ground up, in direct partnership with the CMO and cross-functional leadership.

As part of scaling Billtrust across European markets, you will build go-to-market and brand awareness strategy in priority markets like the UK and Germany, develop market-entry strategy for new geographies, and act as an embedded partner to regional sales, SDR, and CS teams.

What You’ll Do

Regional Strategy & Leadership

Own the European marketing strategy and P&L-aligned plan, setting country/region priorities, targets, and budget allocation in direct support of pipeline and revenue goals set with the CMO and NA leadership.

Develop market-entry strategies for new European geographies, including sequencing, positioning, and channel selection.

Operate with a high degree of autonomy, making day-to-day regional decisions while keeping the NA-based CMO aligned on strategy, budget, and results.

Report on regional marketing performance, pipeline contribution, and awareness metrics to the CMO and broader leadership

Manage regional marketing budget, forecasting, and vendor contracts.

Go-to-Market & Demand Generation

Build and execute a go-to-market and brand-awareness strategy tailored to each priority European market, recognizing the company is largely unknown particularly in UK & Germany, two top priority markets, and requires demand generation from a low-awareness starting point.

Localize and adapt content, messaging, and campaigns into local languages and cultural context rather than simply translating NA assets.

Plan and activate regional events (field marketing, trade shows, roadshows) end-to-end, from budget and vendor selection through execution and ROI reporting.

Run digital marketing (paid, SEO/SEM, social, web) localized by market, with performance tracked against pipeline and awareness KPIs.

Partnerships, PR & Cross-Functional Execution

Manage regional PR and comms, including relationships with local PR agency, to build brand credibility and press presence market by market.

Build and manage a partner marketing program with regional resellers/partners, including co-marketing funds, joint campaigns, and enablement.

Work as an embedded partner to regional sales leaders, sellers, SDRs, and CSMs despite a lean team, aligning marketing activity tightly to sales priorities and pipeline coverage.

Tap resources in North America for Operations support, content creation, web needs, etc.

Source, hire, and manage external contractors and agencies (creative, digital, PR, events) to extend capacity.

What You’ll Bring

Required Skills:

8–10 years in B2B marketing, with several years in a European regional or country marketing leadership role.

Track record building marketing in new or low-awareness markets (brand-building/market-entry experience), not just scaling an already-known brand.

Experience spanning multiple channels: field/events, digital, content, PR — able to both strategize and execute hands-on given a lean team.

Proven ability to manage agencies and contractors effectively, essentially running an “extended team” model.

Experience operating autonomously and cross-functionally with sales, SDRs, and CS in a matrixed, remote-from-HQ structure (reporting to a NA-based CMO).

Multi-market European experience (especially UK, DACH, Benelux) with cultural and localization fluency.

Strong analytical/planning skills — able to set and report against KPIs tied to pipeline and awareness goals.

Based in London.

Comfortable in a fast-paced, resource-constrained environment typical of scaling a US company into Europe.

Preferred Skills:

Fintech (or B2B payments/financial software) background strongly preferred, with familiarity navigating European fintech buyer dynamics and competitive landscape.

Partner/channel marketing experience strongly preferred.

German language skills a plus in addition to fluent English.