Marketing Analytics Senior Associate
About this role
We’re looking for a stellar marketing data analyst to use data to drive growth strategies and maximize ROI of growth channels across Faire. This person will serve as a key partner to strategic finance & marketing managers, owning things like marketing payback framework, planning and forecasting, lifecycle experimentation, marketing channel analyses, A/B testing and attribution over time. Specifically, this individual will work on brand and retailer marketing analytics using attribution, A/B testing, and strategic analysis to either uncover opportunity areas for growth for marketing or to increase efficiency.
What you’ll do
Be an expert on Marketing Attribution. Manage attribution and data ETLs and partner across the org to ensure appropriate tracking of any new marketing initiatives
Conduct analysis on attribution and generate proposals on how attribution could be improved (scalars, MTA etc.)
Design and measure experiments focused on driving user behavior within the platform, on both sides of the business
Build and analyze experiment results, developing actionable insights to be shared broadly
Own various payback & ROI analyses for Faire's growth channels globally (Paid and Owned channels)
Collaborate with strategic finance, performance marketing managers and product to set KPIs
Be a key contributor and thought partner in building measurement models for various marketing efforts including event measurement and with DS on OOH measurement.
Experience with distilling complex analyses to both technical and non-technical individuals
Scope and conduct analyses to find actionable insight for marketing campaigns in order to drive high ROI growth for Faire
Build and monitor various strategic dashboards with the goal of driving the measurement and understanding of impact of both Paid and Non-Paid growth efforts on the business
Enhance existing models and related automated reporting to measure performance of core & new campaigns
Propose spend growth/allocation decisions based on rigorous analysis, and communicate with key external stakeholders (F&S, Executives, Marketing Leadership)
Develop business/technical domain expertise of one's broader team
Contribute to strategic planning and direction of immediate team
Qualifications
A Bachelor’s degree and 4+ years of experience in consulting, investment banking, and/or business operations at a high growth startup and/or marketplace business
You are highly analytical and data-driven. You can complete complex analyses, define critical metrics, size opportunity areas, and measure and report on performance across the business. You enjoy analytical work and rolling up your sleeves to get to the right answer
You have the ability to both lead through influence and execute extremely well
You have strong communication skills and the ability to synthesize at the right altitude
You can think across multiple dimensions of a business and P&L and can work cross-functionally to deliver results
Ability to flex between analytical, strategic and operational aspects of the job
You want to work in a fast-paced environment with constant change
Knowledge of SQL required
Knowledge of A/B testing best practices and measurement required
Salary Range
San Francisco, CA & New York City, NY: the pay range for this role is $128,000 - $176,000 per year.
This role will also be eligible for equity and benefits. Actual base pay will be determined based on permissible factors such as transferable skills, work experience, market demands, and primary work location. The base pay range provided is subject to change and may be modified in the future.