Marketing Analytics Lead
About this role
Marketing Analytics spans the full early retailer journey at Faire — from paid marketing and channel strategy at the top of the funnel, through in-product activation, to long-term retention. We find and prioritize the biggest opportunities to grow and retain retailers on the platform, partnering closely with Marketing, Product, Data Science, Finance and Engineering.
We have two lead roles open on the team: one focused on top-of-funnel acquisition and paid marketing, and one focused on in-product early lifecycle experience and retention levers. Both roles call for the same underlying persona: someone who pairs analytical rigor with strategic intuition and wants to use that superpower to drive business impact in a fast-paced environment.
What you’ll do
Break down complex and ambiguous strategic problems to uncover actionable insights
Lead large cross-functional strategic growth initiatives that move company metrics in partnership with Marketing, Product, GTM, and Finance
Identify opportunities, develop hypotheses, execute in-depth analyses and make recommendations to Faire’s leadership team based on your findings
Own the most important metrics for our Growth organization by having deep intuition on how they are trending and surfacing the most salient strategic insights to drive them
Provide thought partnership to Marketing, Product and Finance leadership to ensure the organization is using data thoughtfully and correctly
Develop effective and scalable operational processes and fill operational gaps
Support bi-annual and long term forecasting for the business units you own
Level up the Strategy & Analytics team through new and improved processes, training, coaching and more
Qualifications
6+ years of relevant work experience in an analytical and strategic role across growth, analytics, consulting, business operations, or finance
Experience designing or leading experimentation to drive business decisions forward
You are a strategic problem solver. You can break down ambiguous problems and apply a first principles approach to solving them.
You are highly analytical and metrics-focused. You can execute on complex analyses, define KPIs, size opportunity areas, and measure and report on performance across the business
You are a strong communicator. You can crisply communicate actionable data-driven insights to all audiences.
You have strong product and business intuition. You contextualize how insights fit into broader business goals and have a strong understanding of product and business metrics.
You have a solid analytical foundation. You can use SQL or excel to analyze large datasets and have strong analytical rigor.
You are scrappy and resourceful. When something needs to get done, you always find a way to make it happen.
You are an extraordinarily fast learner. You have the natural curiosity and intellectual horsepower to deeply understand new topics and pick up new skills in a very short time.
Salary Range
San Francisco or New York City: the pay range for this role is $164,000-$225,500 per year.
This role will also be eligible for equity and benefits. Actual base pay will be determined based on permissible factors such as transferable skills, work experience, market demands, and primary work location. The base pay range provided is subject to change and may be modified in the future.