Marketing Analytics Manager

As a Marketing Analytics Manager, you'll be a senior individual contributor who transforms data into insights and drives decisions and strategy across our marketing channels. You'll own measurement and analytics for campaigns, partners, and field marketing—including attribution modeling, ROI optimization, and emerging AI capabilities—serving as the go-to analytics expert and thought partner for marketing leadership.

What You'll Do

Drive attribution modeling and full-funnel measurement across all marketing channels, with attention to paid media

Connect Paid Ads activity with outcomes on the website and the demand gen funnel to create a holistic view of ad performance

Create insights around organic and paid traffic and engagement, with increased scrutiny on GEO

Translate data into actionable insights and recommendations for marketing leaders across the business

Create forecasts and scenario models to inform annual budget planning and incremental asks

Build and maintain self-service dashboards in Tableau for paid media, brand, demand gen, digital, and strategic events

Partner cross-functionally with Field Analytics, Strategy & Planning, Marketing Leadership, and Data teams on performance narrative and QBRs

Partner with the Marketing Data Operations team to maintain data quality across martech systems

Implement AI/ML capabilities for predictive modeling and automated insights

Design and support marketing experiments with rigorous testing and statistical validation

Mentor and provide analytical guidance to junior analysts, and establish best practices for the broader analytics function

Stay current with analytics tools and methods to drive competitive advantage

What We're Looking For

Experience:

8+ years in Marketing, Analytics, Operations, or BI in B2B SaaS

4+ years in marketing analytics: campaign performance, demand gen, field marketing, and ABM measurement

4+ years in paid media analytics across ad platforms, web analytics, and Salesforce

4+ years in web analytics focused on demand generation, engagement, and intent modeling

Track record of using data to drive business strategy and budget decisions

Experience across enterprise sales, product-led growth, and partner marketing models

Skills:

Deep expertise in marketing attribution modeling and multi-touch measurement

Data storytelling: communicate complex insights to executives and influence decisions

Strong grasp of martech infrastructure: database management, data hygiene, API integrations (ad platforms, CRM, analytics tools, data warehouse)

Expert-level Tableau, Salesforce, Snowflake, Excel

Statistical analysis, A/B testing, and experimental design

Proven ability to influence and guide the work of others without formal management authority

Bonus:

AI/ML experience: predictive modeling, propensity scoring, marketing mix modeling

Google Analytics (GA4) or Adobe Analytics expertise

Familiarity with FiveTran Ad schemas

SQL proficiency

Growth marketing or demand gen background

Privacy-first measurement, DSPs, programmatic advertising experience

Python, R, or similar statistical tools

Advanced degree (MBA, Analytics, Economics, or related field)

(P-1515_3551100)

Below is the annual base salary range for candidates located in California (excluding San Francisco Bay Area), Colorado, Illinois, New York and Washington. Your actual base salary will depend on factors such as your skills, qualifications, experience, and work location. In addition, Okta offers equity (where applicable), bonus, and benefits, including health, dental and vision insurance, 401(k), flexible spending account, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies. To learn more about our Total Rewards program please visit: https://rewards.okta.com/us.

The annual base salary range for this position for candidates located in California (excluding San Francisco Bay Area), Colorado, Illinois, New York, and Washington is between:

$132,000—$182,000 USD