Lifecycle Marketing Manager, Campaign Strategy & Execution
ABOUT THE ROLE:
Notion is looking for an experienced Lifecycle Marketing Manager, Campaign Strategy & Execution to develop and execute campaigns that help users discover value, adopt key workflows, and deepen their use of Notion.
You'll own campaigns end to end: translating business and customer opportunities into clear strategies, defining audiences and journeys, coordinating creative and technical production, launching across email and in-product channels, and measuring incremental impact.
This role combines strategic judgment with hands-on execution. You'll partner closely with Lifecycle Marketing, Product Marketing, Product Growth, Data Science, Marketing Operations, and creative partners. You should be equally comfortable shaping a campaign brief, building a journey in Customer.io http://Customer.io, resolving execution details, and interpreting results.
This role may be based in either our San Francisco or New York City offices. We work from our offices on Mondays, Tuesdays and Thursdays (our Anchor Days) because we do our best thinking and building together in person. We’re looking for someone who’s excited to work alongside the team during those days.
WHAT YOU'LL ACHIEVE:
- Own the campaign portfolio. Independently lead a portfolio of launch, one-off, and evergreen lifecycle campaigns with clear prioritization and predictable delivery.
- Turn opportunities into strategies. Translate product launches, lifecycle moments, and business priorities into clear objectives, audiences, journeys, channel plans, and success metrics.
- Build high-impact lifecycle programs. Develop campaigns across onboarding, activation, adoption, collaboration, monetization, retention, and resurrection.
- Execute from brief to measurement. Own audience creation, build, QA, localization, launch readiness, and post-campaign analysis across email and in-product messaging.
- Improve foundational journeys. Audit existing programs and recommend which should be maintained, improved, rebuilt, or retired; lead the rebuild of priority onboarding or adoption journeys.
- Raise the experimentation bar. Develop testable hypotheses and use segmentation, personalization, holdouts, and A/B tests to understand incremental impact.
- Measure customer and business outcomes. Connect campaigns to activation, product adoption, collaboration, conversion, retention, or qualified sales outcomes—not only opens and clicks.
- Lead cross-functional delivery. Coordinate dependencies across Product, Engineering, Data Science, Product Marketing, Marketing Operations, Demand Generation, Sales, and external partners.
- Create repeatable systems. Turn recurring campaign work into templates, playbooks, and reusable operating patterns that improve quality and velocity.
- Enable safe self-service. Help cross-functional partners execute effectively while maintaining Lifecycle's strategic, customer-experience, and quality standards.
SKILLS YOU'LL NEED TO BRING:
- Significant experience owning lifecycle, CRM, growth, or product-marketing campaigns from strategy through execution.
- A track record of independently leading complex, cross-functional campaigns at meaningful scale.
- Strong customer-journey thinking across activation, adoption, engagement, conversion, and retention.
- Hands-on experience with a lifecycle platform such as Customer.io http://Customer.io, Braze, Iterable, or Salesforce Marketing Cloud.
- Strong audience segmentation, personalization, experimentation, and campaign-measurement skills.
- Ability to use data to prioritize opportunities, evaluate results, and change strategy; working knowledge of SQL or self-serve analytics is a plus.
- Excellent project leadership: clear briefs, dependable execution, proactive risk management, and crisp stakeholder communication.
- Strong editorial and customer judgment—you care about sending useful, relevant messages rather than maximizing message volume.
- Comfort operating in a product-led, highly cross-functional environment with incomplete information.
- Experience with B2B or product-led growth, product telemetry, in-product messaging, or AI-assisted campaign workflows is a plus.
- 8+ total years relevant + transferrable experience.
WHAT SUCCESS LOOKS LIKE IN THE FIRST SIX MONTHS:
- Establish a clear operating rhythm for launch, one-off, and evergreen campaigns.
- Independently own a meaningful portfolio from strategy through performance analysis.
- Launch a materially improved onboarding, activation, or adoption journey with a defined experiment and measurement plan.
- Establish consistent briefs, segmentation standards, QA, launch-readiness checks, and post-campaign readouts.
- Demonstrate credible incremental movement in a product or business outcome.
- Create meaningful capacity for senior Lifecycle teammates to focus on systems architecture, journey strategy, personalization, and modernization.
SCOPE GUARDRAILS:
This role owns campaign strategy, hands-on execution, cross-functional delivery, and performance analysis. It is not the primary Customer.io http://Customer.io architect or incident-response owner, a general intake coordinator, or a production-only role receiving prewritten briefs. The person should operate as an independent campaign owner who can take work from an ambiguous opportunity to a high-quality, measured launch.
Notion is committed to providing highly competitive cash compensation, equity, and benefits. The compensation offered for this role will be based on multiple factors such as location, the role’s scope and complexity, and the candidate’s experience and expertise, and may vary from the range provided below. For roles based in San Francisco or New York City, the estimated base salary range for this role is $190,000 – $220,000 per year.
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