Head of Sales Strategy, Global GTM

About the role

Anthropic’s commercial business is scaling at a pace that outruns any fixed go-to-market plan. New products and capabilities launch on a frontier cadence, new GTM motions get incubated and reorganized in months rather than years, and for each thing we sell, the questions of who we sell it to, how the field and our partners execute, how we win against the alternatives, and whether it’s working have to be answered continuously and globally. We need a leader who owns those answers.

You’ll lead the Sales Strategy team inside our Central GTM Strategy, Operations & Analytics organization, with a global scope across our full solution portfolio. That breaks into three things.

You’ll design the sales strategy for our solution portfolio from defining the core sales motions, who we target with them - across personas, segments, industries, and geographies - how we execute, including how the field and channel are orchestrated and which sales assets and programs support them; how we respond to competitor moves, and how we measure progress, through the KPIs and OKRs the business is run against.

You’ll be the connective tissue across Product, Marketing, Finance, Sales, Regional Sales Strategy, Customer Success, Enablement, and Operations, so that every GTM lever is tuned to drive execution success at scale rather than each function optimizing its own piece. Where a product, segment, or region is pacing behind its aspiration, you’ll co-own the plan to close the gap with the sales strategy partners for that part of the business, and stay with it until it does.

And you’ll own the signal. Your team will synthesize what the field and our customers are telling us, alongside pipeline and performance data, into a clear view of what’s working, what isn’t, and the systemic issues we need to solve to grow faster. You’ll lead the cross-functional steering committees where GTM strategy gets decided, and you’ll be accountable for those forums producing decisions rather than updates.

This is a player-coach role for an operator who can move fluently between a targeting model, a compete plan, and a strategy narrative for our most senior commercial leaders, is comfortable defining work that doesn’t yet have an owner, and wants to shape how a frontier AI company sells.

Key responsibilities

Solution sales strategy

Define the core sales motions for our solutions portfolio, and decide which ones the global field prioritizes

Define who we target with each motion: the personas, segments, industries, and geographies where we invest, and the reasoning behind those choices

Design how each motion is executed, including how field and channel roles are orchestrated and which sales assets and programs the field needs, and partner with Marketing and Enablement to produce them

Own how we compete: competitive positioning for the field, and the design and rollout of compete and takeout campaigns

Define how we measure progress on each motion, including the KPIs and OKRs, and partner with Operations & Insights to instrument and report them

Cross-functional GTM alignment

Act as the connective tissue across Product, Marketing, Finance, Sales, Regional Sales Strategy, Customer Success, Enablement, and Operations so that each function’s plans support the same product and solution outcomes

Bring the field’s perspective into product launch and roadmap decisions, and translate product decisions into changes to sales strategy

Co-own recovery plans with sales strategy partners when a product, segment, or region is pacing behind its aspiration, and drive follow-through until it is back on track

Signal, insight, and executive alignment

Synthesize field and customer signal with pipeline and performance data into a regular point of view on what is and isn’t working and the systemic issues behind it

Stand up quick-turn strategic analyses for GTM leadership on questions that need a defensible answer in days rather than quarters

Lead cross-functional GTM strategy steering committees: set the agenda, frame the decisions, drive follow-through on what’s decided

Serve as a thought partner to the Head of GTM Strategy, Operations & Analytics and to commercial leadership on sales strategy

Team leadership

Lead and develop the Sales Strategy team, including hiring, setting priorities across the pillars above, and setting the bar for the rigor of the team’s work

Minimum qualifications

Have owned sales or go-to-market strategy for a product or product line at a business-to-business technology company, in a sales strategy, product GTM, revenue strategy, or GTM strategy and operations role, or advised on it in a strategy consulting role

Have designed the following and carried through to rollout in the field: a sales motion or set of sales plays with targeting and execution guidance, a competitive positioning or compete program, a targeting model across personas, segments, or industries

Have defined the KPIs used to run a sales motion or product line and used them to change how the business operated

Have managed people, including setting priorities for a team and developing the individuals on it

Strong analytical fluency: you can build the analysis behind a targeting, investment, or performance question yourself in a spreadsheet, and set the standard for it on your team

Diagnose problems from a mix of quantitative data and qualitative field signal, and separate systemic issues from noise

Excellent written and verbal communication: you can put a recommendation in front of senior commercial leaders, take challenge on it, and drive the group to a decision

Work effectively across functions where you don’t own the outcome, and secure real commitments from partner teams

Work effectively with ambiguity, novelty, and pace, including being the first person to scope a problem the company hasn’t solved before

Strong hands-on skills in using AI as a thought partner and work accelerator; comfortable building AI Skills and Agents to improve personal and team productivity.

Are excited about Anthropic’s mission to develop AI that is safe and beneficial

Preferred qualifications

Extensive experience in sales strategy or product go-to-market, ideally in a commercial organization whose product line and go-to-market grew substantially during your tenure

Strong acumen on AI, cloud infrastructure, or other usage-based and API-driven business models, and with how enterprises evaluate and adopt AI products

Have taken a new product or capability from launch to an established sales motion in the field

Have worked across multiple regions, or with several routes to market at once, such as direct field sales, self-serve or usage-based adoption, and channel or partner-led sales, and understand how strategy differs across them

Have run compete or takeout programs against established incumbents

Have supported or run an executive operating cadence, such as steering committees, planning cycles, or a weekly leadership forum

Have owned or co-owned a recovery plan for a business that was behind its targets

Background in management consulting or a comparable analytical role, paired with subsequent in-house operating experience

Have used SQL or a business intelligence tool to work with pipeline and usage data directly

The annual compensation range for this role is listed below.

For sales roles, the range provided is the role’s On Target Earnings ("OTE") range, meaning that the range includes both the sales commissions/sales bonuses target and annual base salary for the role.

Annual Salary:

$310,000—$360,000 USD