Head of Performance Marketing
Meet The Team
As the Marketing Strategy team, we drive growth by attracting new users and increasing the reach, visibility, and sales of our experiences and brands. We create data-driven campaigns that connect with the right audiences across channels like Meta, TikTok, Google, TV, and more. From strategy to execution, we’re focused on generating awareness, boosting engagement, and turning interest into action.
Join us and help shape the campaigns that inspire millions to discover and book unforgettable experiences.
The Role
We are seeking a Head of Marketing Strategy to lead Fever’s global growth engine. This role will own the strategic direction and performance of paid marketing channels and user acquisition initiatives. You’ll manage millions of dollars in annual media investment, lead a large cross-functional marketing organization, and take full ownership of P&L performance.
This position requires a combination of strategic vision, data-driven execution, creative leadership, and business acumen — someone who can operate at both the macro and micro level to scale one of the fastest-growing entertainment platforms in the world.
What You´ll Do
Strategic Leadership
Define and execute Fever’s global acquisition marketing strategy to drive growth, efficiency, and profitability across all markets.
Own the acquisition P&L, ensuring scalable, sustainable ROI across channels and geographies.
Translate business goals into actionable marketing roadmaps that connect strategy, creative, and analytics.
Performance Marketing & Innovation
Oversee paid acquisition across channels including Paid Search, Paid Social (Meta, TikTok, YouTube, etc.), Display, Programmatic, Affiliates, and emerging platforms.
Drive data-driven decision-making through advanced measurement, attribution modeling, and automation.
Lead creative experimentation and personalization strategies to improve conversion and lifetime value.
Champion innovation by testing new channels, formats, and technologies to reach new audiences globally.
Team Leadership
Build, mentor, and scale a world-class acquisition marketing organization.
Foster a high-performance culture that combines analytical rigor, creativity, and operational excellence.
Collaborate with cross-functional leaders in Growth, Creative, Product, Data, CRM, etc to ensure integrated growth initiatives.
Operational Excellence
Manage strategic relationships with major partners and ad platforms.
Oversee forecasting, budgeting, and pacing to ensure optimal spend and efficiency.
Implement frameworks for continuous testing, performance tracking, and ROI optimization.
Who You Are
12+ years of experience in performance marketing, growth, or acquisition strategy, ideally within digital marketplaces, consumer tech, or entertainment platforms.
Proven success managing nine-figure marketing budgets and delivering measurable business growth.
Deep expertise in paid media strategy and data-driven optimization at scale.
Strong command of attribution, experimentation design, and performance analytics.
Track record of P&L ownership and driving profitability through efficient investment.
Inspirational leader capable of managing large teams and fostering a high-impact culture.
Global mindset — comfortable operating across diverse markets, audiences, and regulatory environments.
Passion for culture, live experiences, and technology.
Why You´ll love It Here
Attractive compensation package with room to grow.
40% discount on all Fever events and experiences + free Candlelight voucher.
Flexible remuneration with Cobee: meals, transport, training, and nursery support (tax-exempt).
Payflow: option to access part of your salary in advance.
Taxdown: help optimizing and filing your taxes. You can pay an upgrade to manage the Beckham law with them, among other procedures
Private health & dental insurance with Cigna: 100% covered by Fever. You can also add your family members via flexible remuneration.
Wellhub membership for gym and wellness access: 100% covered by Fever up to the Silver plan.
Language learning support: English and Spanish lessons.
Hybrid work setup: home office friendly with a central Madrid office location.
Snacks, drinks, and fresh fruit are always available at the office.
Dynamic international team: a young, talented group creating a great work environment.
#LI-Hybrid