Head of MarTech & Growth
Location: Remote, Germany | Reports to: CEO | Team: Growth, Marketing Operations, Analytics
About the Role
tec4u is looking for a Head of Growth & MarTech to build, operate, and technically execute the technology infrastructure behind data-driven growth — CRM, marketing automation, analytics, and AI-powered campaigns. The HoG identifies and technically pre-qualifies potential customers through automated, technology-driven systems and ensures their structured handover to Sales.
Operating model: The HoG is accountable for the performance, quality, and reliability of the systems and campaigns they operate — including the technical execution of AI-powered campaigns and the quality of leads handed over to Sales. From the point of handover, Sales assumes full accountability for customer-facing activities: outreach, commercial qualification, opportunity development, proposals, and closing. Overall strategic responsibility for market development and expansion decisions remains with the CEO; the HoG provides data-driven recommendations to inform those decisions.
What You’ll Own
HubSpot & MarTech Stack
Lead implementation and administration of HubSpot as the core CRM/marketing automation platform (setup, workflows, integrations, data hygiene)
Design and operate the technological foundation connecting marketing, sales, and CS systems for full-funnel visibility
AI-Powered Campaign Execution & Lead Generation
Select and implement suitable AI technologies for prospect identification, data enrichment, and automated pre-qualification
Independently set up, configure, execute, monitor, and optimize automated AI-powered campaigns and processes from a technical perspective
Own the structured, automated handover of generated and pre-qualified leads to Sales at a clearly defined handover point
Operational responsibility ends at that handover point; Sales owns everything from first customer contact onward
AI-Powered Sales Tools
Select, implement, integrate, and operationally manage AI-powered sales and marketing tools (lead scoring, enrichment, predictive analytics, prospecting automation)
Evaluate commercial value and ROI of candidate tools before implementation, including HubSpot integration
Accountable for technical performance, data quality, reliability, and continuous optimization — not for commercial use of these tools by Sales
Growth & Revenue Intelligence
Build attribution models and reporting frameworks showing campaign and system performance
Translate data into recommendations for the CEO and functional leaders to inform strategic and expansion decisions
Continuously test and iterate on growth experiments and automation using a data-first approach
Expansion & Market Intelligence
Analyze cohort, retention, and expansion-revenue data to surface potential new segments and opportunities
Present data-backed findings and recommendations to the CEO quarterly; final decisions on market development and expansion remain with the CEO
AI & GTM Enablement
Pilot AI agents and automation across the lead generation and pre-qualification process
Build internal AI literacy across the growth/marketing team
Establish guardrails for responsible AI use — GDPR compliance, data privacy, accuracy checks, human-in-the-loop review
Cross-Functional Alignment
Partner with Sales, CS, and Product on shared definitions (e.g., what qualifies as a “sales-ready lead”) and a clean handover process
Act as the technical and data backbone that Sales and Marketing leadership rely on, without owning their commercial outcomes
How Success Is Measured
Technical performance and reliability of campaigns, automations, and the MarTech stack
Automation efficiency and system uptime/quality
Volume and quality of leads generated, pre-qualified, and handed over to Sales
Data quality and attribution/reporting accuracy
What You’ll Bring
English & German fluency (required)
5+ years in growth, MarTech, or marketing operations, with hands-on HubSpot implementation experience
Proven experience building and operating automated lead generation and pre-qualification systems
Strong technical fluency with CRM/automation platforms, integrations (APIs, webhooks), and data pipelines
Experience selecting, implementing, and managing AI-powered sales/marketing tools
Sharp analytical skills — attribution modeling, campaign diagnostics, reporting
Practical knowledge of AI/automation tools for GTM, with GDPR awareness
Comfortable operating within a clearly scoped technical/operational mandate, handing off commercial ownership to Sales
Nice to Have
HubSpot certification(s)
Startup/PE-backed scaling experience
SQL/scripting skills
French
What Makes This Role Attractive
You'll own the growth engine end-to-end — from lead generation through customer expansion — with direct visibility to the CEO. You focus on systems, data, and signal; Sales and CS own the relationships and the close. This is a builder's role: architecting
infrastructure one day, digging into a broken workflow or a churn signal the next.
The expected base salary for this position is EUR 70,000–100,000 per year, based on full-time employment (100%), excluding annual bonus and equity (when applicable). For part-time arrangements, salary is adjusted pro rata. The final offer within this range depends on job-related skills, experience, location and market conditions.