Head of Demand Generation

Warp · New York · $160K – $215K · Other

Posted 2026-06-09

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We're hiring a Head of Demand Generation to own the top of Warp's funnel and turn our Series B into pipeline. You'll own how ambitious companies discover Warp and decide to talk to us: paid, lifecycle, web conversion, and the demand programs that feed a sales team scaling from a handful of AEs to 20+. You'll partner closely with our Head of Marketing on brand and with our Head of Sales on conversion.

What you'll do

- Own pipeline creation as a number. Marketing-sourced qualified pipeline is your scoreboard, at 3-4x coverage on the bookings target.

- Run paid acquisition across channels with a real bar for CAC and payback.

- Own website conversion: traffic to demo, the funnel math, and the experiments that move it.

- Build lifecycle and nurture programs that turn inbound interest into qualified demos.

- Partner with sales and RevOps on attribution, routing, and the handoff that decides whether a lead becomes revenue.

- Build the demand gen function as spend scales post-Series B.

What we're looking for

- 6+ years in demand gen or growth marketing at a B2B SaaS company, including scaling pipeline through a growth stage.

- You think in funnels and own a number. You can tie spend to pipeline to revenue.

- Hands-on operator who can run the channels yourself now and hire as you grow.

- Strong partnership instincts with sales. You measure yourself on revenue, not leads.

Nice to Have

- Experience marketing to founders, finance, or people and ops buyers.

- Fintech, HR tech, or developer-adjacent background.

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