Go-to-Market Associate

GTM Associate Location: CA or TX preferred, open to remote with travel. Travel: 2 weekends/month during the NFL season.

The role in a few lines: You run Underdog's marketing in local markets: booking bars, building out tailgates, street activations, and get out-of-home up and running before game day. Think of the person who makes a city feel like Underdog already lives there, days before the brand officially shows up.

We proved this model works, now we're doing it for real, market by market, all season.

What you'll actually do:

Plan and run local activations like bar takeovers and tailgates and street-level stunts. You're not approving these from a desk, you're building them.

Land vendor and venue deals. Call vendors, negotiate space, coordinate contractors, and when the first answer is no, find another way in.

Travel to key markets and be the person physically representing Underdog on site when it counts.

Manage timelines and budgets for each activation, while still pitching your own ideas. This isn't a pure execution role.

Use AI tools to move faster on the logistics grind, so you can spend your time on the stuff that actually needs a human: the vendor calls, the on site problem solving, the relationships.

The one non-negotiable: You have to have that dog in you. When a vendor says no, we need you to find yes yourself, not escalate and wait. Come back and tell us how you pulled it off.

Nice to have:

Experience at an experiential or event marketing agency

Campus event production, or anything where you built something out of basically no resources

Grinder energy: organized enough to run logistics, scrappy enough to enjoy the chaos when the plan falls apart

Before you apply: This role travels about two weekends a month during the NFL season. We'll walk through exactly what that looks like on your first call.

Who this is for: Someone who'd rather be in the weeds setting up and executing versus sitting on Zoom.

Our target starting base salary range for this position is between $75,000 and $100,000, plus target equity. The starting base salary will depend on a number of factors including the candidate’s skills and experience, among other things.

What we can offer you:

Unlimited PTO (we're extremely flexible with the exception of the first few weeks before & into the NFL season)

16 weeks of fully paid parental leave

Home office stipend

A connected virtual first culture with a highly engaged distributed workforce

5% 401k match, FSA, company paid health, dental, vision plan options for employees and dependents