Field Marketing Manager - France
About the role
As the Field Marketing Manager for France, you’ll own Verkada’s regional presence and play a key role in expanding our footprint across EMEA. Verkada is a high-growth technology company with a proven product, a vast addressable market, and the resources to win it - and you’ll be instrumental in driving that next chapter of growth! You’ll work closely with a fun, collaborative marketing and sales team.
What You'll Do
Serve as the “CMO” for your territory-owning regional marketing strategy while executing a diversified program mix that includes Verkada-hosted events, regional trade shows, webinars, and other demand-generating initiatives.
Become the ‘go-to’ person for marketing in the French region, and act as the advocate/evangelist for our marketing strategy. Partner and develop a trusted peer relationship with the Regional Sales Directors, EMEA Marketing Leadership and cross-functional leaders on the overall strategy and expected marketing results. Build face-to-face relationships with these stakeholders on a regular basis
Demonstrate ability to build relationships with European customers and thought-leadership bodies, and use this input to enhance marketing outcomes
Refine field marketing strategies & processes.
Develop and plan the regional field marketing plan to meet customer, growth, and revenue objectives for your region.
Execute best-in-class region and local language campaigns, both direct and with partners. This includes trade shows, lunch & learns, technical hands-on workshops, roundtables, webinars, top account marketing, and other tactics as appropriate.
Partner closely with Sales leadership to tactically engage key target accounts
Devise and execute marketing experiments to meet the unique requirements of your region and scale and automate successful campaigns that have shown strong ROI.
Closely track budgets, lead flow and follow-up, and results against goals.
Communicate status, action items, results, and deliverables across marketing and sales.
What You Bring
5+ years of events marketing and demand generation experience in B2B, preferably with a fast-growing tech company.
Experience working across France
Proven track record executing innovative and multi-part event and demand generation programs.
Experience using data and metrics to drive improvements, including a high level of expertise using Microsoft Excel to manipulate and analyse data.
Ability to travel as needed to events & conferences.
Bachelor's degree, preferably in business, finance, technology, or sciences.
Successful Candidates Will Have
A strong work ethic, team-player mentality, and experience working in a fast-paced, dynamic work environment
A self-starter approach, willing to have full ownership of your region and projects from day one.
Understanding of how to work with Value Added Resellers and Distributors.
Ability to partner with and provide consultative input to senior sales leaders.
Ability to engage customers and partners in dialogue about their business needs and security solutions.