Field Marketing and ABM Manager

At Bandwidth, we shape how the world connects. We're the global communications software company and Tier 1 network operator with global reach.  The voice, messaging, and emergency services infrastructure behind the brands and apps you use every day.

Because we own the network we build on, the problems you'll solve here are bigger, more complex, and more impactful. And as communications shifts to AI, we're the infrastructure layer making it possible.

We call ourselves BANDmates because building something this big takes collaboration, different perspectives, and the freedom to bring your authentic self to the table.

We're experts who speak like humans. Ready to build what's next? #JoinTheBand

What We Are Looking For:

This individual will align with a designated Sales team and will serve as their dedicated marketer, creating and implementing account-based marketing strategies and comprehensive campaigns designed to build pipeline and engage top targets throughout the buying journey. Their goals will be tied directly to optimizing top target engagement, building pipeline, and meeting revenue growth goals.

What You'll Do:

Ownership and responsibility for keeping pulse on sales pipeline needs, delivering and defining top targets and ABM-ready leads as part of comprehensive campaigns designed to  build and advance pipeline.

Create and execute a strategic marketing plan that ensures messaging and campaign consistency designed to drive engagement with new prospects and achieve overall revenue and pipeline growth targets

Work hand in hand with integrated marketing manager to employ a mix of creative tactics, including multi-touch, multi-channel nurture programs,  content marketing; events; direct mail, social media

Partner with sales leadership to monitor lead follow-up in the critical stages of buying journey and understand overall goals for the team and create custom plans designed to achieve those objectives; adjusting course as needed in response to changing conditions

Partner with sales reps to understand ideal customer profiles, top target target accounts, and implement ABM strategy to engage and advance those target opportunities, holding sales partners accountable as it pertains to campaigns and pipeline build success

Help measure ongoing sequences to ensure optimization of outreach efforts and at the appropriate stage of the buying cycle

Closely monitors the ABM dashboard for any new insights/trends to help improve our overall ABM approach

Work closely with members of the marketing team (product marketing, creative services, digital marketing) as well as others in sales, product, operations and technology teams.

Keep the marketing team updated on progress with sales reps to ensure the team is adjusting approach based on feedback from sales

Attend customer and prospect meetings to stay informed on market conditions and buyer personas

What You Need:

Education:

Bachelor's degree

Experience:

At least four years experience in a similar marketing role for a fast-growing B2B technology company (ideally software).

Knowledge:

Deep knowledge of the marketing funnel; experience running multi-channel marketing programs (advertising, email, events, direct mail); content marketing and social media experience.

Comfortable working with a lot of different marketing tools/software; Marketing automation experience preferred

Skills:

Microsoft Powerpoint, Word, Excel.

Marketo and Salesforce experience preferred.