Director, Organic Social

Your Impact on our Mission

As Director of Organic Social, you'll own how Zocdoc shows up on social, shaping how patients and providers perceive, connect with, and engage with our brand. You'll define and lead a social strategy that brings the humanity of healthcare and the value of Zocdoc to life through distinctive storytelling, breakthrough creative, and meaningful community engagement. By building a culturally relevant and differentiated social presence, you'll strengthen our reputation, deepen brand affinity, and make Zocdoc not just a platform people use, but a brand they love, believe in, and want to be a part of.

Your day to day is…

Own and lead Zocdoc's organic social strategy across Instagram, TikTok, YouTube, and emerging channels, defining the vision, priorities, and approach to driving brand awareness, affinity, and engagement among patients and providers

Set the creative vision and lead content strategy, ideation, and production, developing distinctive, social-first programming and campaigns that build cultural relevance and long-term brand equity

Build, lead, and develop a high-performing organic social team, overseeing hiring, coaching, performance management, and team structure while managing internal and external creative partners

Own and optimize the organic social budget, strategically allocating investment across content production, creator partnerships, agencies, and resources to maximize impact and align with brand and business priorities

Lead Zocdoc's community engagement and creator strategies, building meaningful relationships with audiences and creators, strengthening brand trust, and identifying cultural moments and emerging trends that extend reach and relevance

Establish the measurement framework for organic social, defining success metrics, evaluating performance, and translating insights into strategic recommendations that drive continuous improvement and business impact

Build scalable systems, workflows, and processes that enable efficient, high-quality creative production and support the continued growth of the social function

Drive cross-functional alignment and influence, partnering with Brand, Creative, Communications, and other stakeholders to integrate social into broader marketing priorities and maximize the impact of campaigns, launches, and brand moments

You’ll enjoy this role if you are…

A strategic leader who understands how to build a distinctive social presence and connect social strategy to broader brand and business goals

A bold creative thinker with strong instincts for what resonates with audiences and the ability to translate ambitious ideas into compelling content, programs, and campaigns

A hands-on leader who can set the vision while rolling up your sleeves to shape creative, solve problems, and bring ideas to life

A people-first leader who enjoys building and developing teams, coaching talent, and empowering others to do their best work

A natural collaborator and influential partner who can align cross-functional teams, inspire creative partners, and drive work forward

Deeply curious about culture, social platforms, and audience behavior, with a strong point of view on how brands can show up in relevant and meaningful ways

Analytical and results-oriented, using data and insights to inform strategy, evaluate impact, and continuously raise the bar

A builder who thrives on developing teams, establishing scalable processes, and creating the foundations for long-term growth

You’ll be successful in this role if you have…

10+ years of experience in organic social, brand marketing, or content strategy, with demonstrated experience leading social strategy for a consumer-facing brand

A proven track record of developing and leading organic social strategies that drive brand awareness, audience growth, engagement, and affinity

Exceptional creative judgment and experience developing distinctive, social-first content and campaigns that build cultural relevance and strengthen brand perception

Demonstrated experience hiring, leading, and developing high-performing teams, including coaching, performance management, and overseeing internal and external creative partners

Experience owning and optimizing budgets, making strategic investment decisions, and allocating resources to maximize brand and business impact

Deep understanding of social platforms, audience behavior, emerging trends, and the creator landscape, with experience leading community engagement and creator strategies

Strong understanding of reputation management, social listening, and navigating brand conversations in real time

Experience establishing measurement frameworks, connecting social performance to business outcomes, and influencing senior stakeholders to drive cross-functional initiatives

Benefits

Flexible, hybrid work environment at our convenient Soho location

Unlimited Vacation

100% paid employee health benefit options (including medical, dental, and vision)

Commuter Benefits

401(k) with employer funded match

Corporate wellness program with Wellhub

Sabbatical leave (for employees with 5+ years of service)

Competitive paid parental leave and fertility/family planning reimbursement

Cell phone reimbursement

Catered lunch everyday along with beverages and snacks

Employee Resource Groups and ZocClubs to promote shared community and belonging

Great Place to Work Certified

Zocdoc is committed to fair and equitable compensation practices. Salary ranges are determined through alignment with market data. Base salary offered is determined by a number of factors including the candidate’s experience, qualifications, and skills. Certain positions are also eligible for variable pay and/or equity; your recruiter will discuss the full compensation package details.

NYC Base Salary Range

$190,000—$230,000 USD