Digital Marketing Manager
How This Role Makes a Difference
The Digital Marketing Manager will lead the development and execution of digital campaigns aimed at increasing patient engagement and recruitment. This role requires a data-driven leader who thrives on digging into analytics, identifying growth opportunities, and optimizing digital channels for maximum impact.
How You'll Make An Impact
Digital Paid Media Strategy
Develop and implement digital marketing strategies to support patient recruitment. Manage paid advertising campaigns across search, social, and display platforms. Analyze performance data to uncover actionable insights and drive channel optimizations. Continuously optimize social advertising efforts through A/B testing, audience refinement, and performance analysis to ensure alignment with organizational goals.
Omnichannel Activation:
Activate and grow overall channels used to reach our target audience digitally including programmatic, CTV, and other paid social channels. Build strategies and activate full funnel campaigns, growing awareness of Care Access and our overall offerings.
Media Spend Analysis:
Conduct deep dives into analytics to identify growth opportunities and refine targeting strategies. Strategically manage and allocate a multi-million-dollar digital marketing budget to maximize overall performance.
Automation & Technology:
Work with development and analytics teams to further build out our marketing automation.
Other Responsibilities:
Assist with additional project planning as needed
Continuous A/B testing on email and SMS marketing
The Expertise Required
Expertise in full funnel campaign strategy, including channels such as paid social, programmatic, and other marketing channels
Passion for data analysis and uncovering growth opportunities.
Experienced in building a multi-million dollar ad strategies
Proactive problem-solver with excellent attention to detail.
Ability to lead cross-functional teams and manage multiple projects.
Certifications/Licenses, Education, and Experience
Minimum Education:
Bachelor’s degree in marketing or a related field
Minimum Experience:
5+ years of experience in digital/performance marketing and performance optimization.
How We Work Together
Location: Remote within the United States. This role requires 100% of work to be performed in a remote office environment.
Travel: This is a remote position with less than 10% travel requirements. Occasional planned travel may be required as part of the role.
Physical demands associated with this position Include: The ability to use keyboards and other computer equipment.
The expected pay range for this role is $90,000 - $120,000 USD per year for full time team members.
Benefits & Perks (US Full Time Employees)
Paid Time Off (PTO) and Company Paid Holidays
100% Employer paid medical, dental, and vision insurance plan options
Health Savings Account and Flexible Spending Accounts
Bi-weekly HSA employer contribution
Company paid Short-Term Disability and Long-Term Disability
401(k) Retirement Plan, with Company Match
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