Digital Growth Senior Associate

Overview:

At Verkada, we push traditional boundaries, and our B2B growth efforts are no exception. We’re looking for a Digital Growth Senior Associate to join our high-performing marketing team—a group with professional experience spanning investment banking, consulting, engineering, and high-growth startups.

Reporting directly to the Director of Digital Marketing, you'll be the person who takes a campaign thesis and makes it real. This is a role for a smart, curious generalist who thinks like a strategist and executes like a founder — someone who wants to learn the craft from senior operators while owning meaningful work from day one. You'll sit at the intersection of product marketing, creative, and digital: synthesizing insights, building campaigns, and personally running the plays across our most important segments and verticals.

Please note that this role is on-site at HQ in San Mateo, CA.

Key Responsibilities

Campaign Execution: Own digital campaigns end-to-end against a defined strategy — from writing the brief to running the channels to reporting outcomes. You don't just support execution; you ship it.

Cross-Functional Insight Gathering: Interview sales leaders, PMMs, and product managers to understand buying dynamics and persona pain points, and translate what you learn into campaigns that resonate with specific personas and verticals.

Full-Funnel Execution: Build and run programs across the funnel — top-of-funnel brand, mid-funnel nurture, and bottom-of-funnel conversion. You care about what happens after the click, not just before it.

Channel Execution: Hands-on management of paid Search, LinkedIn, Meta, and other channels. You'll partner with our digital specialists to test, learn, and scale what's working.

Strategic "Drop-In" Execution: Act as a rapid-response growth operator — understand a tactical problem, form a hypothesis, and quickly launch a solution.

Creative Collaboration: Partner with our creative team to brief new assets and give thoughtful, audience-grounded feedback on hooks and visual execution.

Experimental Execution: Launch and monitor new channel experiments (e.g., TikTok, Reddit, emerging formats), document what works, and surface patterns the team can scale.

Qualifications

3–5 years of total work experience, with at least one role that included real ownership over a campaign, program, or initiative — not just execution support

Technical mindset: You think in systems and aren't afraid to dive into the mechanics of how a campaign is built. Familiarity with at least one paid channel (SEM, LinkedIn, Meta) is a plus; more important is your willingness to learn the technical "plumbing" of our stack

Quantitative fluency: A "math-first" brain. Comfortable with data analysis and reading performance dashboards without prompting. Ready to demonstrate these skills in a technical assessment

Elite communication: Strong written communicator — you can write a campaign brief, a landing page headline, and an internal update with equal clarity, and manage relationships across Product Marketing, Creative, Sales, and Marketing Ops

Organizational mastery: Manage multiple workstreams with attention to detail; stay vigilant for signs of mistakes or misfires and act quickly

Coachability & drive: Self-starter who thrives in a fast-paced environment and is eager to learn from senior operators. Has a point of view and isn't afraid to share it

Additional Information

You must be independently authorized to work in the U.S. We are unable to sponsor or take over sponsorship of an employment visa for this role, at this time.

US Employee Benefits

Verkada is committed to investing in the holistic health and wellbeing of all employees and their families. Our benefits and perks programs include, but are not limited to:

Healthcare programs that can be tailored to meet the personal health and financial well-being needs - Premiums are 100% covered for the employee under most plans and 80% for family premiums

Nationwide medical, vision and dental coverage

Health Saving Account (HSA) and Flexible Spending Account (FSA) with tax saving options

Expanded mental health support

Paid parental leave policy & fertility benefits

Time off to relax and recharge through our paid holidays, firmwide extended holidays, flexible PTO and personal sick time

Professional development stipend

Wellness/fitness benefits

Healthy lunches and dinners provided daily

Annual Pay Range

At Verkada, we want to attract and retain the best employees, and compensate them in a way that appropriately and fairly values their individual contribution to the company. With that in mind, we carefully consider a number of factors to determine the appropriate starting pay for an employee, including their primary work location and an assessment of a candidate's skills and experience, as well as market demands and internal parity. A Verkada employee may be eligible for additional forms of compensation, depending on their role, including sales incentives, discretionary bonuses, and/or equity in the company in the form of restricted stock units (RSUs)

Below is the annual on-target earnings (OTE) range for full-time employees for this position, comprised of base compensation and commissions (if applicable).

Estimated Annual Pay Range

$135,000—$150,000 USD