Customer Marketing Manager, Industries
About the role
Anthropic is seeking an experienced Customer Marketer to build out customer stories across the industries building with Claude. Behind every Claude deployment is a story of an organization reimagining how it works. This role tells those stories by finding the verticals where customer evidence matters most, and turning our best examples into the references and announcements that drive adoption.
This isn't a traditional customer marketing role focused solely on case studies. You'll work closely with customers across their journey with Claude — partnering with Sales to find the customers finding value with Claude, building the relationships that turn customer champions into authentic advocates, and working with Communications to land customer milestones as high-impact announcements. Where Claude is newly landing in an industry, you'll build the bench — cultivating early wins into referenceable customers and flagship narratives that open entire verticals.
You'll operate with autonomy and speed, building the playbooks, processes, and frameworks that let customer storytelling scale across industries — and shaping how some of the world's most recognizable companies understand, implement, and champion beneficial AI systems.
Key responsibilities:
Own customer storytelling for a subset of our Industries portfolio, from story identification through creation, approval, and distribution
Identify and prioritize new verticals where customer proof points will accelerate adoption, and build the story pipeline to match
Build a bench of referenceable customers and stories in industries where Claude is newly landing, developing accounts from early wins into flagship narratives
Build and nurture relationships with customer executives and champions to foster authentic advocacy, guiding each story from first conversation through approval and publication
Partner with Sales and account teams to pressure-test storytelling readiness and develop account-level advocacy plans that map each priority customer to the right story, format, and moment
Work closely with Communications to shape and time customer announcements, turning deployment milestones and expansions into coordinated press, content, and social moments
Work closely with our brand and creative team on customer video series, out-of-home campaigns, and other high-visibility creative moments that bring these stories to a broader audience
Minimum qualifications
Excellent written and verbal storytelling abilities, proven through technical customer stories that drove business results
Experience building lasting relationships with technical executives and business leaders at the world's largest enterprises
A track record of guiding customers from early success to public advocacy, navigating stakeholder alignment, approvals, and brand and legal review along the way
Experience partnering with Communications or PR teams to turn customer milestones into announcements and press moments
Track record of creating effective content in multiple formats (text, video, speakers/content for events)
Data-driven approach to measuring and improving program impact
Ability to manage multiple priorities while maintaining high quality standards
Strategic mindset balanced with strong execution capabilities
History of successful collaboration across Sales, Product, and Communications teams
Preferred qualifications
6+ years of experience in customer marketing or customer advocacy, ideally in B2B SaaS or enterprise technology
Experience marketing with or to enterprises in traditional industries — manufacturing, energy, retail, media, travel, or similar — and an instinct for what resonates with buyers beyond the tech sector
Experience standing up customer marketing or advocacy programs in new markets, segments, or verticals from the ground up
Track record of successful customer advisory board (CAB) and executive event programming
Experience building and managing customer loyalty or community programs
Role-specific policy: For this role, we expect staff to be able to work from our San Francisco or New York office at least once a month for cross-functional stakeholder engagement. Additionally, this role will require up to 40% travel for events and customer engagements.
Deadline to apply: None. Applications will be reviewed on a rolling basis.
The annual compensation range for this role is listed below.
For sales roles, the range provided is the role’s On Target Earnings ("OTE") range, meaning that the range includes both the sales commissions/sales bonuses target and annual base salary for the role.
Annual Salary:
$255,000—$255,000 USD