Creator Marketing Manager

The Creator Marketing Manager leads the Outside Creator Network (OCN), a community of outdoor, fitness, and adventure creators. OCN powers branded campaigns for Brandworks, Outside's in-house content marketing agency. This person scouts and vets new creators, pairs them with the right brands, and runs creator-led campaigns from first brief to final report, including budgets and contracts.

This is a hands-on role for someone who knows what makes social content authentic, credible, and engaging, and who loves finding new voices. Expect a steady pace most of the year, with a couple of multi-campaign pushes and contract support available during peaks. This is not a sales role. You'll contribute ideas to pitches and join client kickoffs once a campaign is sold.

Responsibilities:

Proactively source and vet new creators across Instagram, TikTok, and Facebook; there's no fixed roster, so you'll build the bench campaign by campaign

Pair creators with brand and campaign needs, and write clear, on-strategy creator briefs

Manage post-production and the full campaign workflow, including Meta partnership ads (boosting/whitelisting)

Track, analyze, and report on campaign performance using social media data

Manage creator campaign budgets and negotiate creator contracts

Contribute ideas to internal pitches and RFP responses; join client kickoff calls after a campaign is sold

Support creator content for fitness challenges on Outside's Map My apps

Stay current on social media and creator trends, and apply them to campaign planning

Within 1 Month, you will:

Onboard with the Brandworks team and learn current OCN processes and custom content services

Take ownership of post-production and creator briefs

Start building relationships with existing creators and scouting new creators for upcoming campaigns

Demonstrate proficiency in campaign tracking and reporting

Within 6 Months, you will:

Independently lead creator campaigns from concept to execution

Own creator budgets and contract negotiations

Expand the OCN network with a diverse range of creators matched to campaign needs

Apply trend knowledge to optimize content creation and delivery

Within 12 Months, you will:

Use social data insights to influence OCN strategy and identify new opportunities

Scale the program with measurable growth

Define best practices for campaign management, budget allocation, and contract negotiation across Brandworks

Serve as the team's go-to creator marketing expert

What you bring:

3+ years of experience in creator/influencer marketing, social media marketing, or digital marketing

Deep knowledge of social platforms and creator marketing, with a strong sense of what makes content authentic and engaging

Strong project management skills across multiple campaigns, deadlines, and budgets

Experience analyzing social media data and turning it into clear reports and recommendations

Creative approach to storytelling and content creation

Strong written and verbal communication skills; collaborative, solution-oriented mindset

Proficiency in Google Workspace and Asana; experience with Meta partnership ads a plus

Creator or talent contract negotiation experience a plus

Bachelor's degree in Communications, Journalism, Marketing, or a related field preferred

Enthusiasm to grow and evolve in a fast-moving field

What We Offer:

This is a fully remote role, and we welcome applicants based anywhere in the United States or Canada. The disclosure below is provided specifically to satisfy Colorado's pay transparency law for roles that could be performed there, it does not limit who may apply.

Entirely remote job that could be performed in Colorado: Employees can expect to be paid a salary of  between $65,000 to $80,000.  Additional compensation may include a bonus or commission. Additional benefits include health care, vision, dental, retirement, Flexible Time Away,  sick leave, and more. This salary range is merely an estimate and may vary based on an applicant’s location, market data/ranges, an applicant’s skills and prior relevant experience, certain degrees and certifications, and other relevant factors.