Creative Strategy Manager, Events
Economist Enterprise
Economist Enterprise is the B2B division of The Economist Group, bringing together our data, analysis and commercial capabilities in one place. As part of the team, you’ll work at the intersection of insight and impact - helping organisations navigate global economic and geopolitical change, make better strategic decisions, and connect with influential audiences.
Our work combines the analytical depth of the EIU with the reach of our media, content, events and client solutions - offering a unique opportunity to shape how leading organisations understand and respond to the world around them
The role:
The creative strategy manager, events plays a central role in developing commercially compelling event solutions that help Economist Enterprise win new business and deepen client relationships. Working across sales and event delivery, this role transforms client objectives into creative, commercially viable event propositions while helping improve the way we develop, position and sell our event offerings.
How you will contribute in this role:
Lead the strategic development of proposals for bespoke and large-scale event opportunities, translating client objectives into creative, insight-led solutions
Partner with sales teams to develop commercially compelling propositions that balance client ambition, editorial integrity, commercial objectives and delivery feasibility
Work with partnership strategists and colleagues across Economist Enterprise to develop integrated client solutions that combine events with research, content and other capabilities where appropriate
Gather insights from client conversations, proposal outcomes and market trends, making recommendations to strengthen event propositions and commercial approaches
Own and continuously improve the proposal development process, ensuring proposals are delivered efficiently and to a consistently high standard
Maintain proposal templates, commercial guidance, case studies and other sales materials that enable high-quality, consistent proposals
Act as the strategic link between sales, event delivery and partnership strategy teams throughout the proposal development process
What we’re looking for:
Experience developing strategic proposals or client solutions in a B2B environment
Strong commercial acumen, including pricing, profitability and delivery considerations
Experience in live events, or the ability to quickly develop a deep understanding of event design and delivery
Excellent written communication and storytelling skills
Strong analytical and strategic thinking, using insight to shape recommendations and client solutions
Proven ability to influence and build alignment across multidisciplinary teams without direct authority
Curious, with a commitment to continuous learning
Adaptable, collaborative and highly organised, with the ability to manage competing priorities in a fast-paced environment
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