Copywriter

Phantom is building the global trading app for mass adoption. We’re hiring a mid-level Copywriter in our Brand Innovation Group who can turn complex ideas into language people get instantly, while also shaping a brand voice that feels native to Gen-Z and the wider culture we’re trying to build.

You’ll split your time between innovative brand campaigns, Product Marketing, and Growth Marketing. You’ll also bring ideas and projects to life that actually matter in culture: spotting what’s resonating on social (especially TikTok), reading taste, and turning those signals into work that extends Phantom beyond pure product messaging.

RESPONSIBILITIES

Ideas, Culture and Social

- Have a refined pulse on social media, especially TikTok, and the broader cultural currents that shape Gen-Z taste, humor, and attention.

- Bring big-picture thinking to the table: identify cultural moments, trends, or community behaviors worth engaging with, and propose concrete ways Phantom can show up.

- Develop, champion, and help deploy ideas and projects that build culture around the brand, not just promote features. This could include stunts, community campaigns, content series, or other formats that go beyond standard marketing.

Product Marketing

- Write copy for social and website that supports launches and feature releases, with language that feels clear, specific, and culturally current.

- Partner with product marketing managers to turn positioning into sharp, audience-native writing.

- Draft in-app copy (feature announcements, empty states, onboarding moments) in close collaboration with design and product.

- Help keep Phantom’s tone of voice consistent and distinctive across every surface, using brand guidelines as the foundation while pushing them forward where culture demands it.

Growth Marketing

- Write lifecycle copy for email, push, and in-app messaging that moves people from signup through activation and ongoing engagement.

- Write paid acquisition ad copy and generate variations for testing, with a feel for what actually resonates with Gen-Z and mass audiences.

- Work with growth marketers on test hypotheses, then use results to decide what to scale, revise, or kill.

- Adapt copy to audience segment, channel constraints, and market while keeping the brand’s cultural point of view intact.

QUALIFICATIONS

- 4+ years as a copywriter or in a similar creative role, with a portfolio that shows strong digital and brand writing and evidence of strategic or idea-led work that has cultural reach.

- Exceptional writing and editing skills: clarity, tone, voice, and the ability to make complex things feel simple and human.

- Genuine fluency in Gen-Z language, platforms, and culture. You know what feels native versus what feels forced.

- Comfort thinking in bigger ideas and turning them into executable projects, plus a track record of (or clear desire for) work that builds culture and reflects real taste, not just executing briefs or campaigns.

- Excellent communication and storytelling skills. You can explain product value and also shape how people feel about the brand.

- Experience collaborating across functions, including with technical or product teams, and influencing without formal authority.

- Understanding of marketing principles, digital tactics, and how to use performance data to improve work