Channel Partner Manager

The Channel Partner Manager is a highly motivated professional responsible for leading and executing strategies that drive revenue growth and market share expansion across a defined region.

This pivotal role focuses on building, managing and strengthening relationships with channel partners while developing and implementing strategic plans to achieve greater-than-market growth for Refeyn's innovative product lines.

As the primary liaison for channel partners, you will cultivate strong, multi-level relationships and champion Refeyn’s strategic initiatives to ensure long-term business development and success. Reporting to the appropriate Regional Sales Director, this role requires a blend of business acumen and scientific expertise in biomolecular instrumentation to empower channel partners to excel in diverse markets across the EMEA region.

Responsibilities

Responsibilities include, but are not limited to:

Channel Partner Strategy and Development

Develop and execute a growth roadmap for channel partners in assigned regions, ensuring alignment with Refeyn's business goals.

Recruit, onboard, and nurture relationships with new and existing channel partners to expand coverage and drive sales growth.

Evaluate the existing partner network and identify opportunities for optimisation and regional coverage.

Performance Management and Enablement

Collaborate with channel partners to set and meet sales and revenue targets, ensuring alignment with Refeyn’s objectives.

Design and deliver training programs to empower partners with the knowledge and tools to effectively market and sell Refeyn’s products.

Provide ongoing support, resolving challenges, and fostering long-term partnerships.

Sales and Marketing Alignment

Work cross-functionally with Refeyn's sales, marketing, and product teams to create and refine partner-specific marketing materials and strategies.

Drive partner enablement through go-to-market strategies, promotional activities, and incentive programs to boost partner performance.

Regularly assess and refine pricing, promotions, and sales tactics to align with market needs and maximize channel effectiveness.

Business Development and Reporting

Conduct quarterly business reviews with partners to assess performance, identify growth opportunities, and ensure alignment with Refeyn's vision.

Accurately forecast sales opportunities through the company’s CRM, ensuring timely reporting of key metrics such as revenue, market share, and partner performance.

Identify and execute strategic opportunities for joint events, exhibitions, and customer engagements with partners.

Market Intelligence and Competitive Tracking

Monitor industry trends, competitive activity, and market developments to inform strategy and adapt to changing market dynamics.

Share insights with internal stakeholders to refine products, pricing, and go-to-market approaches.

Customer Success and Advocacy

Partner with local key opinion leaders (KOLs) and major end customers to build trust and foster adoption of Refeyn’s technologies.

Ensure channel partners are equipped to deliver a high-quality customer experience, aligning with Refeyn’s commitment to customer satisfaction.

Collaboration with Internal Teams

Liaise with global and local Refeyn teams, including supply chain and finance, to ensure seamless operations and partner satisfaction.

Represent Refeyn at industry events, conferences, and exhibitions, strengthening the company’s market presence.

Person Specification

Qualifications

Degree in a Biological Science, or similar relevant field

Extensive (>2 years) Life Science Analyical Instrumentation sales experience, particle characterization background would be an advantage

> 2 years channel partner experience preferred

Strong understanding of the fundamental of the capital equipment sales process.

Knowledge and Experience

The ideal candidate will possess all or a blend of the following attributes:

Demonstrated motivation to meet and exceed sales targets and associated KPIs, with a proven track record of consistently achieving and surpassing goals.

Wants to unleash inner self-starter, being both highly motivated and focussed on growing business.

Experience in CRM use for lead/opportunity management and forecasting, SFDC an advantage

A positive “can do” attitude.

Thrives in a team environment with the ability to act autonomously when required. Able to organise their own day-to-day schedule.

Enjoys the technical as well as business aspects of the position to drive business objectives and customer success.

Essential:

A comprehensive and demonstrable knowledge of the bioanalytical equipment market.

Strong interpersonal and written and verbal communication skills, with the ability to communicate persuasively and confidently across both internal and external public forums

Strong organizational and time management skills required

Able to demonstrate awareness of process improvement opportunities

Company Values

Bold

Caring

Creative

Sustainable

Additional Requirements:

Right to work in relevant country required as standard for all roles

Passport holder and ability to travel Yes/No

Car/driver’s licence with relevant insurance Yes/No

Travel: Some/Moderate/Extensive

We know there is no such thing as the perfect candidate and that there is great value in transferrable skills, so please don’t feel you have to tick all of the above boxes to apply!

Why work for Refeyn?

Compensation and core benefits

We anticipate a base salary of £68,000 to £85,000 for this role, depending on candidate experience

25 days annual leave per year in addition to bank holidays

Competitive benefits package

Annual Company and Individual bonus scheme

Paid volunteer day each year

Supporting your Development

All employees receive access to Linkedin Learning which offers thousands of courses to support their personal and professional development. We also run frequent training sessions on both hard and soft skills.

Values-Led

Refeyn is committed to celebrating each other’s differences and creating a dynamic, driven and diverse culture where everyone can flourish. We are proud to have been awarded Committed Status by the Inclusive Employers Standard in 2024 and are working hard to create a safe and empowering environment for all.

We firmly believe that there is great strength in building teams with different voices, experiences, perspectives, and backgrounds so that we can continue to share the team workload and enable our customers to succeed, and we welcome applicants from all sections of society to join us on our mission to advance discovery through innovation.