Brand Video Creator & KOL Partner (视频创作)
Key Responsibilities
- On-Camera Content Creation: Be the face and voice of the brand across short-form video (X/Twitter, TikTok, YouTube Shorts). Brainstorm, script, and star in content that translates wallet features into engaging, entertaining narratives — building your own recognizable on-camera presence tied to the brand.
- KOL & Influencer Collaboration: Own the early-stage growth loop by identifying, negotiating, and executing co-marketing collabs with KOLs, influencers, and Web3 affiliates — appearing alongside them on camera to extend reach.
- On-the-Ground Event Content: At IRL activations (e.g. Token2049), be the on-camera presence capturing real-time video content, interviews, and reactions that fuel the brand's social channels during and after the event.
Requirements
- Full professional fluency in English and Mandarin.
- Proven on-camera short-form video experience with a natural, authentic presence (portfolio/showreel required).
- A proactive growth-hacking mindset — comfortable reaching out to KOLs and partners directly and closing collabs independently.
- Solid understanding of crypto, DeFi, self-custody wallets, and Web3 culture.
核心职责
- 出镜内容创作: 作为品牌在短视频平台(X/Twitter、TikTok、YouTube Shorts)的核心出镜人,负责构思、撰写脚本并亲自出镜,将钱包特性转化为极具吸引力和趣味性的内容,逐步建立与品牌深度绑定的个人出镜辨识度。
- KOL 与达人合作: 在项目早期主导增长闭环,负责发掘、谈判并执行与 KOL、行业大V、Web3 渠道的联合营销合作,并与合作方共同出镜以扩大传播声量。
- 线下活动出镜内容: 在线下峰会(如 Token2049)等活动现场,作为品牌出镜代表进行实时视频拍摄、采访与互动内容产出,为活动前后的社交媒体传播提供素材。
任职要求
- 具备流利的中英双语专业沟通能力。
- 拥有出色的短视频出镜经验,具备真实自然的镜头感染力(需提供作品集/Showreel)。
- 具备主动的增长黑客意识,能独立对接 KOL 与合作方并推动合作落地。
- 深入理解加密货币、DeFi、自托管钱包及 Web3 社区文化。