Associate Brand Manager, IMC
Position Overview
As part of the Integrated Marketing Communications Team, you will play a role in building, managing, and tracking all Cordless & Robot product demand plans. This will include partnering with cross-functional teams such as Product Marketing, Content Strategy, Creative, Media, and Analytics to bring launch plans to life. You will help manage agencies on media planning, creative strategy/concepting, social content, video production, and PR pitching/events. You will lead in-market performance updates, and strategy/creative optimizations throughout the campaign lifecycle. The right individual will have a collaborative working style with an enthusiasm for making connections with cross-functional co-workers, strong organizational skills, and personal responsibility.
Responsibilities
Build, manage, and track all Robot & Cordless vacuum demand plans
Oversee daily and weekly reporting of organic and paid media performance to optimize messaging, creative, and strategies to deliver on marketing goals
Work with cross functional global teams to bring new products to market, support localization of global plans, and ensure seamless integration in market
Immerse yourself in the consumer and competitive intelligence to communicate competitive advantage and what it takes to win in the market
Support writing agency breifs and help manage agency coordination, execution, and internal alignment/approvals
Key Functional Skills/Knowledge
Comfortable working at a fast pace, iterative, and progress vs. perfection mindset
Leading and building global teams
Strong communication skills and ability to make effective presentations to all levels of management
Ability to synthesize complex product features into compelling and desirable consumer benefits
Broad spectrum of marketing skills, defining strategies, building plans, and driving product launches
Ability to connect the dots and think at a holistic and strategic level across the business
Influencing, conflict resolution, and creative problem solving.
Comfortable mining and analyzing data and drawing conclusions
Project management and ability to manage several projects in parallel, navigating a complex cross-functional matrix
Biased toward action, roll up your sleeves and get it done together
Qualifications
Minimum of 5 years of prior Marketing experience required, preferably with direct responsibility for brand strategy, messaging, positioning, and comms strategy and execution
Experience in managing, building, and growing teams
Experience leveraging consumer insights to develop effective marketing programs and campaigns
Experience in creative strategy development, advertising and launching new products
Experience in launching products globally across several different markets
Salary and Other Compensation: The annual salary range for this position is displayed below. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate.
The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short-term disability insurance, long-term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre-paid legal insurance, back-up child and eldercare days, product discounts, referral bonus program, and more.
Pay Range
$61,200—$129,300 USD