Account Based Marketing Program Lead
ABOUT THE TEAM:
You'll join our Field Marketing team at LangChain, which drives pipeline and revenue by moving must-win accounts into technical evaluation and expansion through high-intent, high-touch programs.
ABOUT THE ROLE:
In this role you will own the account-based marketing strategy for our Strategic segment, with the goal of generating and accelerating pipeline for our highest revenue potential customers. You'll partner closely with Strategic sales leadership to build 1:few omni-channel campaigns and lay the foundation for 1:1 engagements, and you'll be directly accountable for the pipeline results those campaigns produce.
Location: San Francisco, New York City or Remote
WHAT YOU'LL DO:
- Own the account-based marketing strategy for our Strategic segment, and be directly accountable for generating and accelerating pipeline for the Strategic sales team
- Partner with sales teams to define an Ideal Customer Profile (ICP) and select target account and contact list
- Build and execute 1:1 and 1:few omni-channel campaigns across email, custom landing pages, paid social, ads, and events, using account and contact-level insights to guide decision-making
- Collaborate daily with sales reps and SDRs to synchronize outreach and share account insights
- Tailor messaging and assets to address the specific business pain points of buying committees
- Plan, coordinate, and execute in-person and virtual events, including high-touch roundtables and hospitality events, based on regional pipeline gaps and sales priorities
- Measure pipeline growth, target reach, and ROI using marketing tools and CRMs
- Influence and shape priorities across teams (field marketing, demand gen, product marketing) based on what the Strategic segment actually needs
- Partner with partner marketing and channel partners to drive co-marketing initiatives that extend reach
WHAT YOU'LL BRING:
- 6-8 years of experience in an account-based marketing role in a high-growth environment
- Proven experience owning, executing, and measuring 1:1 and 1:few ABM motions across channels such as paid media, email, content syndication, direct mail, and events
- Experience generating pipeline directly for a sales organization
- Track record of influencing cross-functional teams
- Deep understanding of B2B buying cycles and how marketing motions map to pipeline stages
- Comfort with data: you use pipeline and campaign performance data to make decisions, not just report on them
NICE TO HAVE:
- Experience with ABM platforms (e.g. 6sense, Demandbase) and multi-touch attribution tooling
- Experience marketing to enterprise or Strategic-tier accounts in a technical, developer-oriented category
COMPENSATION & BENEFITS
We offer competitive compensation that includes base salary, variable compensation for relevant roles, meaningful equity, benefits, and perks. Benefits include things like medical, dental, and vision coverage, flexible vacation, a 401(k) plan, and life insurance. Actual compensation and offerings will vary based on role, level, and location. Team members in the EU, UK, and APAC receive locally competitive benefits aligned with regional norms and regulations.
Annual salary / OTE range: $165,000-$200,000 USD