Website Product Owner
Title: Website Product Owner
Location: Seattle, WA
Company: Fortune 100 Food & Beverage Manufacturing (FuseGlobal has worked with this company for 20 years)
Initial term: 3 months
Schedule: Mon thru Fri , 40 hrs weekly, starting between 8AM and 9AM, WFH Monday & Friday
About This Role:
Drive digital growth by leading high-impact website initiatives, AI and SEO optimization, cross-functional partnerships, and data-driven marketing strategies that shape how millions of consumers discover and engage with the brand.
What You'll Do:
Key Priorities of the Website Product Owner include:
50%:
Core Website Operations
Website Migration
PFME budgeting / mgmt.
Digital roadmap execution
Amazon Storefront
Content Hub 2.0 Evergreen Content
Shop Support
50%:
New Item Execution
Enterprise forecasting business (EF)
Consumption analysis & performance health
I&R executional support
Digital shelf / R&R
1. Digital Product Ownership & Website Program Management
Responsible for translating business needs into a prioritized roadmap and managing execution across agencies and internal teams. This includes site enhancements, migrations, campaign builds, backlog prioritization, and governance
Experience owning a website roadmap and backlog
Ability to write requirements and prioritize features
Experience working with development agencies
Understanding of UX, CMS, and digital platforms
2. Technical Digital Marketing & AI/SEO Expertise
The role is evolving beyond traditional website management into AI discoverability, LLM optimization, SEO governance, and content architecture. The individual will need to understand how brands become visible within AI-powered search and recommendation environments
Strong SEO fundamentals
Knowledge of structured data/schema
Understanding of AI Readiness, GEO (Generative Engine Optimization), and LLM discoverability
3. UAT & Website Operations Management
A portion of the role sits between business and technology teams, ensuring development work meets requirements before launch. The role owns review cycles, troubleshooting, staging validation, defect management, and go-live governance.
Experience leading UAT
Ability to review staging environments
Familiarity with bug triage and ticket management
Understanding of website release processes
Ability to coordinate across developers, content teams, and stakeholders
4. Executive Stakeholder & Agency Management
The role sits at the center of a highly complex stakeholder ecosystem, collaborating across:
Global enterprise leadership, brand teams, creative and media agencies, analytics teams, digital transformation partners, search specialists, and external vendors
5. Analytics & Business Insight Generation
The role must not only receive reports but interpret them and turn them into business actions. The work consistently involves reviewing site performance, SEO performance, conversion opportunities, engagement metrics, and optimization recommendations.
Google Analytics / GA4 proficiency
Dashboard interpretation
SEO reporting
Conversion funnel analysis
Ability to connect data to recommendations
What You Bring:
Strong project leadership
Strategic communication skills, including presentation skills
Ability to influence without authority
Agency management experience
Compensation & Benefits:
Up to $64.00 per hour + Overtime
Medical insurance
Dental insurance
Vision insurance
401(k)
Disability insurance
About FuseGlobal:
FuseGlobal is a partnership of people and brand-leading companies, working together to make things run better. For 25 years we have brought functionality to complex business and production processes and supply chains, resulting in enterprises that run smarter and more sustainably. Interested in digital manufacturing, industrial engineering, supply chain management, all-things tech, and energy & the environment? This is where we live. Engage with us!
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