Website Producer

The Team:

Upstart’s Brand & Creative team shapes how people discover, understand, and experience Upstart. Our web team brings together design, SEO, content, and production to create useful, engaging experiences that support our brand and business goals.

As the Senior Web Producer at Upstart, you’ll manage web requests across products and stakeholders, turn priorities into production plans, and build and publish pages in WordPress and Instapage. You’ll partner with our Lead Web Designer, SEO / Web Lead, channel owners, and Engineering to keep work moving and balance business impact within the limitations of team capacity. You’ll also coordinate and execute a quarterly landing page testing roadmap in partnership with channel owners and Analytics, developing hypotheses, launching experiments, and sharing insights that improve web performance.

How you’ll make an impact

Manage web intake and prioritization. Clarify goals and requirements across products and stakeholders. Partner with Design, our SEO / Web Lead, and Engineering to assess impact, scope effort, and negotiate priorities, timelines, and tradeoffs.

Build quarterly web production roadmaps. Translate agreed priorities into actionable plans, coordinate dependencies and approvals, and communicate progress, risks, and changes to stakeholders.

Own day-to-day platform operations. Administer WordPress and Instapage and maintain documentation, naming conventions, and access permissions. Provide first-line issue triage, escalate bugs, surface feature requests to Engineering, and validate fixes.

Build and publish web experiences. Create and maintain pages using approved designs and reusable components. Partner with Design and Engineering to maintain page templates and perform QA across browsers and devices before and after publishing.

Own landing page testing execution. Partner with channel owners to develop and prioritize hypotheses, align on success metrics with Analytics, build in-platform variants, launch tests, monitor performance, and recommend improvements based on results.

Turn results into shared learnings. Analyze test results with relevant partners, communicate findings and recommended next steps, and publish winning experiences. Maintain a record of learnings to inform future tests across products and channels.

Minimum Qualifications

5+ years of experience in web production, website management, or marketing web operations.

Hands-on experience building, updating, and publishing pages in WordPress, Instapage, or comparable CMS and self-serve landing page platforms.

Experience managing web projects from request intake through launch, including production schedules, cross-functional dependencies, and approvals.

Hands-on experience configuring and launching website or landing page A/B tests.

Experience using web analytics or experimentation tools to analyze page performance or test results and produce reports.

Preferred Qualifications

Ability to navigate competing stakeholder needs, explain tradeoffs, and negotiate scope and timing diplomatically.

Knowledge of conversion optimization and experience translating audience insights, channel goals, or performance data into testable hypotheses.

Working knowledge of responsive design, accessibility, SEO fundamentals, and web QA.

Familiarity with Figma, basic HTML/CSS, and headless CMS workflows.

Experience improving publishing processes, documenting workflows, and managing platform access and governance.

Position location Remote

Time zone requirements The team operates on the West coast time zones.

Travel requirements As a digital first company, the majority of your work can be accomplished remotely. The majority of our employees can live and work anywhere in the U.S but are encouraged to to still spend high quality time in-person collaborating via regular onsites. The in-person sessions’ cadence varies depending on the team and role; most teams meet once or twice per quarter for 2-4 consecutive days at a time.

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At Upstart, your base pay is one part of your total compensation package.  The anticipated base salary for this position is expected to be within the below range. Your actual base pay will depend on your geographic location–with our “digital first” philosophy, Upstart uses compensation regions that vary depending on location. Individual pay is also determined by job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

In addition, Upstart provides employees with target bonuses, equity compensation, and generous benefits packages (including medical, dental, vision, and 401k).

United States | Remote - Anticipated Base Salary Range

$109,000—$160,000 USD