Sr. Social Media Manager - EWC & ENC

As a Senior Social Media Manager, you will manage shaping the overall social media communications and content for the Esports World Cup and Esports Nations Cup, the world’s largest gaming and esports event held in Saudi Arabia.

You will be in charge of implementing social media content plans and campaign initiatives related to our EWC brand, partner and Clubs, while also collaborating with the Esports World Cup Foundation and internal EFG teams.

You have a passion for building cohesive channel strategies to foster communities and deliver value to fans.

What you will do:

Develop and support the social media strategy for Esports World Cup and Esports Nations Cup

Drive implementation of social media campaigns for Esports World Cup and Esports Nations Cup

Build the appropriate channels strategy to ensure high acquisition and engagement of the community(-ies) and set the editorial line for community-centric communication

Own and monitor KPIs, and establish their use to drive successful content strategies

Work with creative team to produce relevant creative and communication assets

Communicate updates and reports efficiently for internal stakeholders.

Work cross-functionally with global teams across multiple disciplines and departments including Marketing, Creative, PR, Sales, and others to articulate product and brand vision

Brief departments, freelancers, and agencies with their scopes of work

Maintain knowledge of cultural landscape, industry trends, audience needs and interests, to provide relevant content for engagement

Requirements:

Bachelor’s degree with a discipline in Marketing, Communications, or a similar discipline, or equivalent experience in social media or content agency

6+ years relevant experience in social media or agency work

Strong understanding of the esports market landscape

Excellent English skills (written and spoken), 2nd language is a plus.

Well-versed in social media, live streaming, digital content, viewer analytics, and audience segmentation

In-depth knowledge of various social media platforms (e.g. X, Instagram, Facebook, TikTok, Discord)

Experience working with essential digital tools (GDrive, Trello, Adobe Photoshop/Premiere Pro, etc.) and social media management/analytics tools (Sprinklr, Sprout Social, Brand24, etc.)

Strong experience in Community or community-related fields, preferably in gaming. Track record of running social media campaigns (organic and paid)

Experience managing freelance/remote teams and agencies

Experience working with other creative teams, content producers, media agencies, product management, content creators, external stakeholders

Experience working with younger audiences in a digital space; experience with esports/gaming or entertainment/sports a plus

Passion for gaming/esports is a plus

Bonus soft skills:

Excellent communication & collaboration skills

Time and task management

Expert in teamwork

Creativity & knowledge of social media/esports trends

Flexibility, adjusting quickly to new situations or timelines