Sr. Data Analyst Freelance

About the Opportunity

We are looking for a highly skilled, analytical, and forward-thinking Senior Data Analyst to join our team. In this role, you will lead the design and implementation of innovative research and analysis products, translating complex datasets into actionable strategic insights for clients and internal teams.

Our ideal candidate combines advanced digital analytics and audience profiling capabilities with cutting-edge Generative AI workflows (Prompting). You excel at building comprehensive reporting dashboards, analyzing social listening ecosystems, and guiding brand strategy through compelling, data-driven storytelling.

In this role, you will:

Analyst Insights & Data Storytelling: Transform complex, multi-channel data into actionable strategic insights and compelling narratives that guide client strategy, campaign planning, and executive decision-making.

Reporting Development: Design, automate, and maintain interactive performance dashboards and custom reporting models across social, web, and creator marketing channels.

Audience Segmentation & Profiling: Conduct deep-dive audience research and behavior segmentation to identify key demographic, psychographic, and cultural trends.

Social & Media Ecosystem Analysis: Monitor and analyze social conversations, competitive landscapes, influencer impact, and digital media performance to identify growth opportunities.

AI-Assisted Workflows & Prompting: Leverage advanced AI models (ChatGPT, Google Gemini) via structured prompting techniques to streamline data synthesis, qualitative insight extraction, and trend analysis.

Client Consultation & Collaboration: Partner closely with Strategy, Creative, and Paid Media teams, acting as a key data consultant during strategic workshops and pitch developments.

Nice to Have Skills:

Influencer & Creator Analytics: Experience evaluating creator performance, engagement authenticity, and campaign impact using specialized creator intelligence platforms.

Experimentation & Research Design: Experience designing A/B testing methodologies and structured research frameworks across digital platforms.

Cross-Platform Data Integration: Ability to connect organic social data, web analytics, and market research benchmarks into a unified performance view.

Required Experience & Qualifications:

4+ years of experience as a Data Analyst, Social Intelligence Analyst, or Digital Strategist in agency, media, or tech environments.

Bachelor’s Degree in Data Analytics, Statistics, Marketing, Communications, Business, or a related field (desired).

Proven track record in social listening, audience segmentation, and dashboard/reporting development.

Demonstrated ability to synthesize large volumes of data into high-level strategic summaries and client presentations.

Intermediate to advanced English proficiency (written and spoken).

Technical Skills & Toolset:

1. Social Listening & Intelligence Platforms

Brandwatch

YouScan

Emplifi

Sprinklr

2. Consumer Research, Market Intelligence & Audiences

GWI (GlobalWebIndex)

Statista

eMarketer

Comscore

3. Web Analytics, Influencer & Platform Intelligence

Google Analytics (GA4)

Creator IQ

Captiv8

4. Generative AI & Prompt Engineering

ChatGPT

Google Gemini

Advanced Prompting Techniques for Data Extraction & Synthesis