Social Media Manager
About The Role
Social media is one of the most visible expressions of who Descript is, and right now, we have an opportunity to do it much better. We're hiring a Social Media Manager who understands the new media landscape, knows how to build systems (not just post content), and is excited to make Descript's presence something people really want to follow.
This role goes beyond owned channels. You'll own Descript's employee advocacy program—surveying employees, building training, and enabling them to show up authentically online. You'll support executive thought leadership, working directly with our “first team” executives. And you'll work cross-functionally to make sure launches, campaigns, and content from across the company reach the right social audiences.
What You'll Do
Social Strategy & Execution
Own Descript's social presence across channels (LinkedIn, X/Twitter, Instagram, TikTok, YouTube Shorts, and others as relevant)
Develop channel-specific strategy that plays to each platform's strengths and audience
Build a content calendar, publishing cadence, and engagement framework
Content Repurposing & Atomization
Build a system to transform one piece of content into multiple platform-native formats
Partner with Content, PMM, and Brand to ensure social content is aligned and on-message
Produce or direct the production of short-form social content
Community & Engagement
Monitor conversations, trends, and brand mentions to engage in the right places, in the right way
Build a social listening system that surfaces opportunities for brand participation
Develop and maintain a response framework and community management guidelines
Employee Advocacy
Build a program that makes it easy for employees to amplify company content and create their own—with Descript as the tool, turning posts into living product demos
Design the incentive structure and enablement resources (templates, training, Claude-powered tooling) that drive consistent participation
Executive Social Brand Building
Own execution of Descript's executive social program—managing cadence, content production, and platform presence in partnership with the VP of Marketing and PMM on topics and positioning
What You Bring
Minimum Qualifications
3–5 years of social media management experience, ideally in B2B or B2B/B2C hybrid environments
Deep familiarity with the current social media and new media landscape
Proven ability to build social systems and programs, not just manage a content calendar
Strong writer; can produce platform-native content across tones and formats
Data-informed approach to optimization and growth
Preferred Qualifications
Experience building or running an employee advocacy program
Experience supporting exec communications or thought leadership
Background in content repurposing or multimedia content production
Familiarity with Descript or similar creative and video tools
Success In This Role
Within your first 12 months, you will:
Deliver a documented social strategy with channel prioritization and measurement framework
Launch Descript's employee advocacy program, including training curriculum and enabling tooling
Establish executive thought leadership support for at least 3 Descript leaders
Show measurable audience growth and engagement improvement across owned channels
The base salary range for this role is $110k - 140k/year. Final offer amounts will carefully consider multiple factors, including prior experience, expertise, location, level, and may vary from the amount above.