ShortForm Creative (On-Site in Greenville, NC)

ABOUT THE ROLE

We're looking for a ShortForm Creative to join the engine behind MrBeast's social presence across TikTok, Instagram Reels, and YouTube Shorts. This is not a social media management role. It's a creative production role.

You will be the connective tissue between ideation and execution. You'll write video concepts, develop them alongside producers in pre-production, and step on set as an assistant director working directly with the Head of ShortForm Creative. The three platform leads for TikTok, Instagram, and YouTube Shorts will lean on you daily to ideate, develop, and deliver content that performs.

The best person for this role is obsessive about shortform content, thinks in formats and stories, has spent real time on set, and can move from a creative brief to a shoot call sheet without missing a beat.

How to apply

We know that a resume and LinkedIn profile don't paint the entire picture of how creative you are. We'll happily take your resume but here's your opportunity to show us your skills regardless of what your experience has been. Even if you don't meet all of "what we're looking for", we encourage you to apply!

Record yourself walking us through your answers to 2 questions that we'll provide -- not reading a script, but showing us how you actually think. If you're taking notes or building out your thinking in a doc, show that too.

We're not grading production value. We want to see your thought process, not how good of an editor or performer you are.

Ready? Fill in the form below, and we'll send you more details, and a way to submit your video.

Spots are limited. Don't sit on this.

WHAT YOU'LL DO

Ideation & Writing

Generate a constant stream of video concepts across TikTok, Instagram Reels, and YouTube Shorts — each native to its platform

Write clear, punchy creative briefs that give producers and editors exactly what they need to execute

Collaborate daily with the Head of TikTok, Instagram, and Shorts to align on creative direction, formats, and priorities

Develop concepts from rough idea to fully fleshed brief — structure, hook, arc, and ending

Pre-Production

Work hand-in-hand with producers to build out videos from brief to shoot-ready

Contribute to shot lists, run-of-show documents, and logistics planning for shortform shoots

Flag creative risks early and propose solutions before they become production problems

On-Set Creative

Serve as assistant director on shortform shoots alongside the Creative Leads

Be the creative conscience on set — ensuring the content matches the brief and the platform

Adapt in real time when shoots don't go to plan, keeping the creative outcome intact

Scout and evaluate shoot locations alongside production, identifying the best sets and environments to elevate the content.

Performance & Iteration

Study performance data across all three platforms and translate it into sharper creative decisions

Identify what's working, why it's working, and how to do more of it — fast

Bring a data-informed point of view to every ideation session, not just gut instinct

WHAT WE'RE LOOKING FOR

Real on-set experience — you understand production rhythm, know your role in a shoot, and operate well under pressure

Experience working with creators or inside a creator-led production environment

Fluency across TikTok, Instagram Reels, and YouTube Shorts — you know what makes each platform different and you use that to write better concepts

The ability to write a great brief — tight hook, clear structure, platform-specific thinking, no fluff

A track record of shortform content that actually performed, and the analytical instinct to know why

Comfort working cross-functionally with producers, platform leads, and creative directors simultaneously

Data-driven but creatively instinctive — you can feel what's going to hit before the analytics confirm it

A communicator who can align a room, distill a note, and move things forward without friction

Someone who takes content personally — you want to make things people can't stop watching

Wired for compressed timelines where fast is the baseline and great is still the expectation

BONUS POINTS

You have experience assistant directing on shortform or branded content shoots

Proficiency in Figma, Adobe Suite, or CapCut for concept mockups or quick edits