SEO Manager
WHAT YOU'LL DO
- Define and execute Sierra's SEO strategy to capture and maintain top rankings across both traditional search engines and AI answer engines, driving organic growth on high-priority terms.
- Build and scale an AI-powered content engine, producing high-quality content and gated assets that attract enterprise buyers, establish topical authority, and support both organic and paid demand generation.
- Optimize website performance and authority, owning technical SEO, site architecture, page speed, internal linking, and external backlink strategy to improve crawlability, indexing, rankings, and domain authority.
- Lead Sierra's AI search strategy (AEO/GEO) by ensuring content is cited and recommended in AI-generated answers while continuously monitoring rankings across Google and LLMs to adapt to evolving search behavior.
- Measure and communicate SEO impact, using data to connect rankings, traffic, leads, and pipeline, and continuously optimize investments based on business outcomes.
- You'll partner closely with Product Marketing and Campaigns to turn search insight into assets that rank and convert, and with the web team to ship the technical changes that move rankings. You'll work alongside the performance team to feed organic-built resources into their programs, and share a pipeline goal with the broader GTM team.
WHAT YOU'LL BRING
- 7–10 years of SEO experience driving organic growth for B2B and technical audiences, with a proven track record of improving rankings, organic visibility, and pipeline—not just traffic.
- Deep technical SEO expertise, including site architecture, crawlability, indexation, page performance, structured data/schema markup, and optimizing content for both traditional search engines and AI/LLM discovery.
- Strong content strategy and editorial judgment, with the ability to create high-quality content that resonates with enterprise buyers while leveraging AI to scale content production without sacrificing quality.
- A strategic, data-driven mindset, proficient with Google Search Console, GA, Ahrefs/Semrush, LLM rank tracking, and analytics tools to translate complex SEO data into actionable business insights.
- A self-starter who thrives in high-growth environments, embraces AI and automation, and is motivated to build and own a scalable, pipeline-focused SEO function from the ground up.
EVEN BETTER...
- Experience with programmatic SEO: generating high-quality pages at scale using templates, data, and AI.
- International SEO experience (hreflang, localized content, multi-market strategy) to support Sierra's expansion across markets like France, Spain, and the UK and Ireland.
- A constant backlog of experiments you're eager to run, with the discipline to scale what works and move on from what doesn't.