SEO & AI Search Specialist, EMEA
Description
Keeper is hiring a talented SEO & AI Search Specialist to join the Keeper Marketing team. Qualified candidates must permanently reside in Ireland. This is a hybrid position for those living within a commutable distance to our Cork, Ireland office, or fully remote for those living outside a commutable distance.
Keeper’s cybersecurity software is trusted by millions of people and thousands of organizations globally. Keeper is published in 23 languages and is sold in over 150 countries. Join one of the fastest-growing cybersecurity companies and play an integral role in growing our online presence.
About Keeper
Keeper Security is a leading cybersecurity software company that protects thousands of organizations and millions of people in more than 150 countries. Keeper delivers a powerful zero-trust and zero-knowledge solution built to meet the stringent requirements of public sector IT environments. Its flagship offering, KeeperPAM®, is an AI-enabled, cloud-native platform that protects users, devices and critical infrastructure from cyber attacks. Recognized in the Gartner® Magic QuadrantTM for Privileged Access Management (PAM), Keeper combines robust compliance with unmatched visibility and control. With industry-leading certifications, Keeper provides the security assurance public sector organizations require. Learn why agencies trust Keeper to defend against today’s sophisticated adversaries at KeeperSecurity.com.
About the Role
The SEO & AI Search Specialist will play a key role in creating truly local content and optimizing existing content to improve our organic search rankings and drive visibility, growth and conversions to our website. We are looking for someone who is passionate about SEO and motivated by driving conversions and lead generation, content optimization and is comfortable working across on-page SEO, technical SEO and content implementation, with a proven track record of driving organic growth. You’ll bring experience in traditional SEO, while also helping us adapt to Generative Engine Optimization (GEO), optimizing content for AI-powered search engines. The ideal candidate will be a native French speaker with a strong understanding of French search behaviour, language nuances and cultural context.
Responsibilities
Own the end-to-end SEO/GEO workflow, from identifying new content and optimization opportunities through keyword and competitor research, brief creation, implementation, performance tracking, reporting and audits
Optimize and localize content for international audiences, with primary ownership of the French market ensuring cultural and linguistic relevance
Support the development and execution of the SEO/GEO strategy for the French market
Optimize blog articles, product pages, landing pages, glossary pages and other website content
Work closely and collaboratively with the entire global SEO/GEO team
Support and contribute to our GEO efforts, including optimizing content for visibility in AI-powered answers
Work with Development, Product and Design teams to document SEO requirements, follow up on implementation and validate completed changes
Track, analyse and report on website performance using Google Analytics, Google Search Console and SEO/GEO industry tools
Manage the EMEA SEO/GEO content calendar for blogs
Stay updated on SEO/GEO trends and algorithm updates
Collaborate with cross-functional teams, including marketing, design and development, to ensure SEO best practices are incorporated into all digital assets
Continuously test and refine SEO strategies to drive continuous improvement
Requirements
3+ years of hands-on SEO experience
Native French speaker with excellent written French and a strong understanding of French search behaviour and cultural nuances
Professional working proficiency in English
Proven track record of improving organic search rankings and driving website traffic
Excellent written skills; ability to organize and present information on screen and verbally with a team
Strong analytical skills and the ability to interpret data to drive actionable insights
Detail-oriented mindset with excellent organizational, project and time management skills
Creative problem solver and team player with a positive attitude
Knowledge of on-page and off-page ranking factors
Familiarity with industry tools such as Google Search Console, Google Analytics, SEMRush, Ahrefs, Screaming Frog/crawling tools
Ability to work both independently and collaboratively within a team
Comfortable working in a fast-paced, team-based environment
Preferred Requirements
Cybersecurity industry knowledge
Experience with international SEO and French content localization
Experience with SEO reporting, dashboards and performance analysis
Understanding of how content is structured, tokenized, retrieved and interpreted by search engines and large language models
Experience with conversion rate optimization (CRO), particularly improving landing pages, user journeys, calls to action and lead generation, is highly valued.
Familiarity with Generative Engine Optimization, AI Overviews, or AI-powered search platforms
Understanding of Technical SEO, such as website architecture, 301 redirects and proper canonicalization
Basic knowledge of HTML, JavaScript, Python and CSS as it relates to SEO
Familiarity with WordPress or other content management systems
Benefits
Onsite lunches
Private healthcare (no wait period)
Pension contribution (no wait period)
Sick Pay
Bike-to-Work Scheme (if local)
Keeper is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.