Senior Video Content Director - Workato Creative + Video Team

Responsibilities

As Senior Video Content Director for the Workato Creative + Video Team, you're the creative force behind the stories we tell on screen. You don't just execute scripts: you help find the story in the first place, then direct it into something that excites and delights our audience. You'll bring commercial-grade visual craft and a genuine storytelling instinct to everything from brand films and product launches to event keynote openers and customer stories, working on our highest-profile and most complex productions. You will brainstorm and shape narrative direction from the earliest stages, and then take it all the way through to the final cut.

In this role, you will also be responsible to:

Creative Concepting & Storytelling

Partner with stakeholders, writers, and creative leads in the brainstorming and concepting phase by contributing story ideas, narrative structure, and creative angles before a script or brief is finalized

Help write and shape scripts, treatments, and narrative outlines, bringing a director's eye for how a story will actually play on screen

Bring commercial and narrative sensibility to enterprise/B2B storytelling by finding the human, emotional core in content that could otherwise feel corporate

Directing & Production

Direct the team's highest-profile or most complex video productions independently, including flagship brand films, major event keynotes, and marquee customer stories

Communicate a clear creative vision across all stages of production, from concept through final cut

Direct talent including internal subject-matter experts, executives, and professional actors alike to deliver authentic, compelling performances

Make shot-level and story-level creative decisions independently: composition, blocking, pacing, tone

Creative Leadership & Influence

Set the visual and narrative standard the team can look to

Offer creative input that shapes production strategy and storytelling approach across projects beyond your own, without formal management scope

Mentor other craft-focused contributors informally, through example, on-set collaboration, and feedback in the edit

Partner with producers and editors to protect creative intent from concept through final cut

Partner with creative and production leadership to ensure ambitious creative visions are achievable within scope and budget

Requirements

Qualifications / Experience / Technical Skills

Sustained track record of producing and directing high-caliber work across a range of formats and production scales with a reel demonstrating range and consistency at a senior level

Brainstorming and writing abilities: contributing to scripts, treatments, and creative concepts alongside writers

Ability to direct a range of talent, including senior executives, third-party speakers, and high-stakes live settings

Deep fluency in the full production process, sufficient to problem-solve creatively under real-world constraints without owning production logistics

Versatility to step into producer or DP responsibilities on smaller or resource-constrained shoots when needed

Soft Skills / Personal Characteristics

Strong storytelling instinct: able to originate ideas and shape narrative from the concept stage, not just execute a finished script

Demonstrated ability to influence creative decisions and storytelling approach

Able to work within brand guidelines while pushing the team's creative ambition further

The base salary range for this position is $110,000 – $130,000 annually and may include equity, benefits, and other components, subject to local eligibility requirements and employment type.

(REQ ID: 2894)