Senior Technical Product Marketing Manager, Edge (SMM193)
Role Overview:
As a Senior Technical Product Marketing Manager, Edge, at Defense Unicorns, you will lead the product marketing strategy for UDS Fleet and help drive its growth and adoption across defense edge environments. You will report to the Head of Product Marketing and work closely with Product, Engineering, Growth, and Executive leadership to strengthen UDS Fleet’s market position and bring new features and capabilities to customers.
This is an execution-heavy role with significant ownership across the product lifecycle. You will define positioning and messaging, develop technical content and demonstrations, enable Growth teams, support feature launches, and help shape how UDS Fleet is packaged, adopted, and communicated. You will also serve as a trusted product expert and evangelist, ensuring our product narratives reflect real mission needs and clearly communicate the value of deploying, managing, and operating software across distributed and edge environments.
Responsibilities:
The listed responsibilities are not exhaustive, and additional responsibilities may be assigned based on the evolving needs of the organization. We are seeking a dynamic individual who can operate effectively amid ambiguity, establish structure for a new market offering, and take on new responsibilities as the capability and organization evolve.
Develop and execute end-to-end go-to-market strategies for new products and features
Define target audiences, positioning, messaging, and product narratives
Support product naming, launch planning, adoption, and post-launch optimization
Establish the go-to-market foundation for products entering new or undefined markets
Establish deep technical expertise across the Defense Unicorns product portfolio
Translate complex technical concepts into clear and differentiated customer value
Create solution briefs, white papers, technical blogs, and web content
Develop presentations, launch materials, videos, demos, and use-case narratives
Partner with Product and Engineering to develop repeatable technical demonstrations
Conduct market research and competitive analysis
Translate market intelligence into positioning, messaging, and go-to-market recommendations
Use qualitative and quantitative insights to improve marketing execution
Serve as a product evangelist for Defense Unicorns products and philosophies
Communicate the value of Defense Unicorns capabilities within the defense industry
Provide recommendations that improve products, services, and market adoption
Operate effectively amid ambiguity and establish structure for new market offerings
Travel Expectation: Approximately 35%–45% travel may be required to engage with customers, communities, partners, and industry stakeholders.
Preferred Experience and Qualifications:
7+ years of experience in technical product marketing, product management, solutions engineering, developer relations, or a related function
Significant experience owning technical go-to-market programs
Demonstrated experience launching a new technical product, platform, capability, or major feature
Experience introducing products without an established category, customer base, or messaging foundation
Strong working knowledge of artificial intelligence and machine learning concepts
Strong working knowledge of edge computing, distributed systems, or software deployment and management across remote or resource-constrained environments
Understanding of the challenges associated with operating software in disconnected, intermittently connected, or bandwidth-constrained environments
Deep understanding of modern software development and DevSecOps
Experience with Kubernetes, Helm, containers, APIs, and platform engineering
Strong technical and creative writing skills, making complex topics accessible to non-technical audiences
Exceptional interpersonal, presentation, and public-speaking skills
Experience leading complex cross-functional initiatives
Ability to communicate and collaborate effectively in a remote work environment
Experience working with defense, national security, or federal government customers
Full compensation packages are based on candidate experience. Compensation ranges are established using national benchmarking data and apply across all geographic locations within the United States.
Remote - USA
$142,375—$230,000 USD