Senior Researcher, Growth

The New York Times · New York, NY · Marketing

Posted 2026-09-01

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Job Description

The New York Times Audience Insights team is hiring a Senior Researcher who will manage essential research projects for Growth and other teams at The New York Times. The mission of the New York Times Audience Insights team is to help The Times grow by understanding our audience. The Audience Insights team is a team of researchers that employ methods and tools across several research domains. These domains include product research, market research, UX research, and human-centered design. We draw from principles in the social sciences, specifically Psychology, Anthropology, Sociology, and Behavioral Economics. We are looking for a Senior Researcher with experience ensuring that reader-centric insights are at the heart of product development.

About the Role

You will lead end-to-end research projects that create short-term strategies for NYT Growth. As a part of a digital product team, you will collaborate with Product, Design, Strategy, Marketing, and Engineering to guide long-term strategy. This is a hybrid role, reporting to the Managing Director, Growth Audience Insights. You can typically expect to be in the office 3 days per week.

Responsibilities:

Conduct user experience studies across The New York Times, on growth and app surfaces

Create, manage and analyze large-scale surveys independently, including the ability to produce advanced visualizations and construct a narrative from the data

Through research, inspire colleagues to uncover fresh opportunities and to build new product and marketing experiences grounded in user needs

Design and complete mixed-method studies that meet goals, provide relevant recommendations and guide evidence-based strategy

Complement research with behavioral data, proprietary and industry research, and A/B testing results to provide a holistic view of our users

Explore and experiment with new research methodologies and design-thinking tools

Contribute to the collaborative culture of Audience Insights; help The New York Times understand, and build empathy for, our audiences

Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.

Basic Qualifications:

5+ years of research and insights experience

Experience scoping and conducting UX and usability research through a variety of qualitative and quantitative methods

Experience developing and executing survey research, including data analysis and developing a narrative

Experience with a range of research methods and techniques

Experience working across multiple internal team environments; someone who embraces challenges, welcomes feedback and views failures as opportunities

Preferred Qualifications:

MA/MS+ in human-behavior related field, such as Psychology, Sociology, Anthropology, Human-Computer Interaction, Media Studies or Economics

Mastery of Qualtrics, Displayr, Tableau and/or other platforms for advanced survey analysis and visualization

2+ years of research experience with growth product teams, mobile apps or app development

REQ-020361

Additional Compensation and Benefits

For roles in the U.S., dependent on your role, you may be eligible for variable pay, such as an annual bonus and restricted stock. Benefits may include medical, dental and vision benefits, Flexible Spending Accounts (F.S.A.s), a company-matching 401(k) plan, employee stock purchase plan, paid vacation, paid sick days, paid parental leave, tuition reimbursement and professional development programs.

For roles outside of the U.S., information on benefits will be provided during the interview process.

The annual base pay range for this role is between:

$110,000—$135,000 USD

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